If Graduate, the man who took up nearly two pages of March Studio Light telling about how good Royal Nepera (India-tint) is, had only seen the new Royal Nepera Pure White before he wrote his article, he would have filled the whole book if we had let him.

Every good thing that he said about Royal Nepera - the India-tint kind - applies to the new Royal Nepera Pure White. And as an additional advantage the new paper, as the name indicates, is on a white, perfectly white, stock.

It's a paper for either black and white or sepias, and it doesn't need comparing with any other paper. You can follow the straight formula for black and white and the results are brilliant but full of gradation. You can juggle it a bit if you wish, for one man will like a warm black and another a cold black. One man will like a print a little softer and another a little harder. Royal Nepera Pure White is the most tractable paper you ever saw. It seems to want to be accommodating, and while sure to come along alright by strict adherence to the regular formula will do most anything with a little coaxing - and with the same kind of treatment will do precisely the same thing the next time. Perhaps the best description of a black and white Royal Nepera Pure White print that we can give is to say that we have seen some rarely fine platinums that were most as good.

And sepia toned by re-development it has a delicacy that you simply don't get on other papers. Not a whit of the original gradation is lost. You simply change the color. (Here's a case where color should be spelled c-o-1-o-u-r, just as it is in the old art books.) There's no question about the sepias having found favor. They are the growing vogue, and here's a paper that you can furnish them on easily, satisfactorily, profitably. Graduate's plea that the India-tint stock harmonizes with the sepia tone is well founded, but the average customer will prefer the pure white stock because of the added sparkle that it gives to the high-lights. Take a very contrasty negative, with sketchy backgrounds and broad, deep shadows, and it will produce a more artistic sepia print on the India-tint Royal than on any other paper, but for the average negative and the average customer the Pure White has just the snappy touch that will please.

Royal Nepera Pure White is an all around paper that enables you to furnish two very different styles of prints (black and white or sepia) from out of the same box. Like the other Royals it is really a double weight paper, though sold at the single weight price, and as it lies flat - not stiff like a piece of roofing tin, but flexibly flat - it is just right for delivering in folders. Though a new product it is by no means an experiment, for chemically it is simply the coating of our well tried and thoroughly reliable Royal Nepera emulsion on a pure white stock which is similar in all, save color, to the India-tint Royal stock.

From An Aristo Platino Print By H. E. Gray Houston, Texas.

From An Aristo Platino Print By H. E. Gray Houston, Texas.

Royal Nepera Pure White may now be had of photographic stock dealers everywhere. In ordering be sure, however, to specify "Pure White," otherwise there is a likelihood that you will be furnished the India-tint. Professional sizes only, and at the same price as Nepera single weight papers.

Royal Nepera Pure White marks the greatest advance that has been made in developing papers in a decade. It combines in a degree not found in any other paper the physical qualities that make it a pleasure to handle and the chemical qualities that make it - for both the photographers and the customer - a pleasure to deliver.

$1400 in cash prizes for the professional in the 1909 Kodak Advertising Contest.