"Why, they are the simplest sort of pictures - the kind that one could find most any place."

Such has been the thought of every one who has examined the pages of the Portfolio of the 1908 Kodak Advertising Competition and studied the prize winning pictures.

Why, there is {Catherine Jones or Mary Kidder every bit as attractive as the prize winner girls, and why didn't I think of old Doctor Thompson and his two grand-children, and there's Charlie Smart's wife with her pretty little three-year-old, - I could have made a picture like that one of Mrs. Pearce's just as easy. And there's that little place down by the brook - just around the bend from the swimming hole - about the prettiest little place you ever saw; why, I could have taken my youngsters down there and made something great. There's those two girls developing film in the kitchen, and the two standing by the dark room door, Jennie and Ethel could have posed fine for that. And I wouldn't have had to do any special fixing up either - just the simple, natural surroundings.

That is the whole story, just simple, natural human beings, in natural and logical sourround-ings - if they possess more than the average of good looks, so much the better, but not absolutely necessary.

All you have to do to stand a good chance of being listed with the winners in the 1909 Kodak Advertising contest is to take your simple, natural humans, in simple natural sourroundings, and make your picture tell some simple story that will create a desire for a Kodak or an interest in the Kodak way of picture making.

As a help, study the pictures used for advertising in the general magazines and note how simply they tell their story.

You still have plenty of time, but not any too much, so begin planning and making your prize winning prints now. If you haven't seen one, a postal card addressed to our advertising department will bring you a copy of the portfolio of successful pictures in our 1908 Kodak Advertising Contest.

Thermic

Most of us are not greatly troubled by climatic conditions during the heated term, and can, without much difficulty, dispose of such hot weather troubles as arise.

In some localities, however, the heated term brings photographic troubles galore, particularly in the development part of the work.

Try as we will, it is almost impossible to maintain the normal degree of temperature during development, and frilling and similar troubles make life a burden.

The new Standard Thermic Plate meets perfectly any reasonable demand of the photographer laboring under the disadvantages of humidity and high temperature. The Standard Thermic is physically and chemically harder than the other brands of Standard plates. The emulsion is harder, perhaps tougher is a better word, and will stand a higher temperature without frilling. Standard Thermic has also the speed and latitude and, another strong point, requires no special manipulation or modification of developer.

Standard Thermic is a good plate anywhere, but its qualities will be most highly appreciated in latitudes where a tough emulsion is required to withstand high temperature.

From An Aristo Platino Print By H. E. Gray Houston, Texas.

From An Aristo Platino Print By H. E. Gray Houston, Texas.