Sample Specimen Letter to Send with Album

Dear Sir:

I take pleasure in sending: you herewith, by special messenger, an album containing a few specimens of my work, which I trust will interest you as a lover of pictures. I shall be glad of an opportunity to have you sit for a portrait at my studio, and feel positive that you will be pleased with my efforts.

My messenger will call for the album in a day or two, and thanking you in advance for the care given it, I am.

Respectfully yours.

Name.

The Steffens Portfolio can hardly be described on paper and with mere words - it is different, original

- a new idea; it gives you a style

- in a dozen lot - put up in a handsome leather finished portfolio that is in a class by itself. Each portfolio is a flexible brown or grey leather finish portfolio, containing one dozen flexible deckled mounts with no imprint or plate mark except a fine line round the edge which is deckled all round. A piece of fine silk tissue is attached neatly to each card as a protector to the print, and the whole dozen cards are enclosed in the leather finished cover which is a portfolio and cover combined. You can use the cards as they are for regular or odd sized prints or use inserts to suit your taste.

Sample only on receipt of list price. Prices include one dozen inserts in each folio.

Take the most expensive grade you're making to-day, subtract the price of the dozen cards or folders you're using from the price of the Steffens Portfolio, and it costs you no more and will bring you more money. You can show your patrons that with the photo they keep they have the best possible kind of flexible album to keep it in. Insist on seeing this.

Studio Advertising Albums

No.

LEAVES

DESCRIPTION

PRICE EACH

1

11

X

16

Grey covers and leaves for sheet pictures, in black and white or on flexible cards......

$1.25

2

11

X

16

Brown leaves, brown covers for sheet pictures in sepia or on flexible cards .......

1.25

3

11

X

16

Black covers, grey and brown leaves, for miscellaneous styles on heavy cards, folders and flexible styles.

1.25

Steffens Portfolios

No.

COLOR

FOR PHOTOS

SIZE OUTSIDE

EACH

1-G

Grey

Cabt. and under

6

x

9

$ .90

1-B

Brown

Cabt. and under

6

x

9

.90

2-G

Grey

4x6 and under

7

X

10

1.10

2-B

Brown

4x6 and under

7

X

10

1.10

3-G

Grey

4x6 and over

8

X

12

1.25

3-B

Brown

4x6 and over

8

X

12

1.25

4-G

Grey

5 x 7 to 8 x 10

11

X

14

1.70

4-B

Brown

5 x 7 to 8 x 10

11

X

14

1.70

Prices include the dozen cards in each folio.

December The Only Condition StudioLightMagazine1909 113

Photography is an art, or not, according to the ability of the photographer.

An artist can make a beautiful woman more beautiful, can add to the portrait, lines of graceful composition, charitably concealing or prettily emphasizing lights and shadows. Above all, he strives to show those lines of character which often transform the plainest faces.

We pride ourselves that we are artists. May we prove it in our work for you?