This section is from the "Studio Light Incorporating The Aristo Eagle - The Artura Bulletin 1910" book, by Aristo Motto. Also see Amazon: Studio Light Incorporating The Aristo Eagle - The Artura Bulletin 1910.
Originally Artura Iris Grade A was cut full cabinet size - 3⅞ x 5½. Several years ago when Iris came into general use numerous requests were made for a reduced width on Grade A, as the full width when mounted would exceed 3⅞, due to the stretch in this grade of Iris. This stretch was not objectionable when the prints were mounted on some styles of mounts, but on embossed mounts it was very objectionable as the prints were too large to fit the mount centers.
To meet this condition the width of Grade A cabinets was reduced ⅛ of an inch. This made the size 3 ¾ x 5½. The stretch is in the width and prints on the reduced size of paper when mounted measure 3⅞ x 5½.
Iris Grade A does not chip or frill at the edges if handled with ordinary care; consequently needs no trimming before mounting.
Occasionally we have a query as to the reason for cutting this grade of paper 3¾ wide instead of 3⅞ , and we set forth the reasons in this article for your information.
Of course if a photographer wishes Iris Grade A cut full width we will supply it. The dealer can carry it, but unless otherwise specified we supply it cut 3¾ x 5½, as this size is the most desirable and popular and when mounted measures full cabinet.
Have You Seen Him?
C. H.Lawrence, photographer of Glenwood, Iowa, says there is a substantial present awaiting anyone who locates for him a party claiming to be a photographer and answering the following description: Height, about 5 feet 7 inches - weight, about 125 pounds - medium, fair complexion - slight contracting scars around mouth, wearing a black suit with white hair line stripes, a black Alpine felt hat and low turn down collar.
He is wanted by Mr. Lawrence for the passing of drafts alleged to be worthless, and photographers are requested to telegraph Mr. Lawrence at his expense if a party answering the description is located.
The room in which you receive your customers and prospective customers is one of the really important rooms of the studio. It is in the reception room that you either sell or don't sell the customer photographs, and such being the case this room should be so arranged and decorated that its influence will help the sale of pictures.
It isn't necessary to have the reception room fitted up with expensive furniture, costly rugs and drapes, but an air of refinement should prevail. Gaudy decorations should be avoided. Bright colors unless harmoniously combined should be shunned.
Too many pictures on display is also a mistake. A few choice prints framed and hung upon the wall is all that is needed for wall decoration. The wall covering should be plain and the frames should be in harmony with the wall covering. Dark walls and frames will probably make the best impression with the majority of people.
A substantial plain table with drawers to contain mounted samples will serve nicely for showing same. An album or two containing large prints (if that class of work is being done) should be kept upon the top of the table.
Some comfortable chairs for resting should be provided and remember that during the resting process the eyes should also rest. To accomplish this, glaring daylight should be softened and added richness is given to the interior of the reception room by artificially lighting it at all times.
By following out the general idea of quiet decorations and subdued lighting a refined atmosphere is created and in such an atmosphere the successful sale of high grade photographs at high grade prices is most easily accomplished.