There are people in your town who are going to buy photographs. Will they be stirred to immediate activity by the appearance of a newspaper advertisement over your studio name? If the copy is good a certain percentage will respond at once. The remainder will wait until it suits their convenience. When they do make up their minds to buy pictures where will they go? In nine cases out of ten to the studio impressed on their minds by the repeated appearance of advertisements.

Thus it will be seen that you cannot always trace the complete returns of an advertisement by immediate results. To secure the benefit of studio advertising keep your studio name constantly before the public and back it with good work.

Our cut service is your service and offers a most convenient and effective way for you to keep your name before prospective customers. This service is widely used and if you have not as yet tried it out you should do so.

Our motive in calling this cut service to your attention is to help you increase your business. It is run at actual cost of maintenance, for our mutual benefit, as in helping you we hope to help ourselves. We are as interested in your success as you are. Your success is our success, so let us pull together.

THE QUESTION OF TANK DEVELOPMENT FOR PROFESSIONAL PHOTOGRAPHERS

Tank development for the professional photographer to obtain the finest gradation cannot be too highly recommended, inasmuch as the harmonious development of all middle tints and highlights in negatives are produced and harshness absolutely avoided. Outside of this, tank development saves a large amount of costly time, as it is only necessary to insert into the developer a desired lot of plates, which then automatically develop themselves into most beautiful negatives. Inasmuch as the professional photographer is thoroughly acquainted with the light conditions in his studio, his exposures will run uniform and the separate controlling of negatives during development is entirely obviated. One will thereby obtain negatives, developed in a tank by developer of given strength and in exact amount of time, of the desired strength and quality, and without further examination can immediately fix same.

Tank development also, to a great extent, corrects errors in lighting and allows of a wider scope. As I have been using tank development for about fifteen years, I believe my experience of this method allows me to state that the same is "Ideal."

W. Reche,Lignitz.

Translation from " Der Photograph."

Experts Use The Eastman Plate Tank

THE EASTMAN SCHOOL

The Eastman School of Professional Photography ends its first term for 1910 at Albany as scheduled below after a very successful series of sessions. The vacation will end in August when the school will take up its work for the fall term with renewed vigor. The schedule of dates beyond Albany will appear later.

The school has covered a great amount of territory so far this year with good attendance everywhere, thus proving that the professional photographers of the land are quick to see and grasp the opportunity of getting the valuable course of instruction incorporated in the school program.

Watch the dates and when the school is in your vicinity be sure to attend, as you will be well repaid. Everything pertaining to studio work is discussed and demonstrated during the three days session and no professional photographer who wishes to be up-to-date and progressive can afford to miss this chance to learn about all of the new and good things in photography bulletin: the Eastman school of Professional Photography for 1910

Buffalo, N. Y.......July 6, 7, 8

Syracuse, N. Y......July 12, 13, 14

Albany, N. Y.......July 19, 20, 21

Vacation Studio Light

Vacation Studio Light StudioLightMagazine1910 90

From An Artura Iris Print

By O. L. Harrington Logansport, Ind.Moline, III.

The Only Condition StudioLightMagazine1910 91

Our baby pictures - like all portraits that we make - are natural in pose, properly lighted and beautifully finished.

Fast lenses, high class equipment and tireless tact are the reasons for our remarkable success in baby portraiture. Come in some morning and let us get acquainted with the baby.

The Pyro Studio

No. 155. Price, 40 cents.

Aristo Motto

"We believe permanency is the Keystone of Photographic Success, and all brands of paper bearing our Trade-mark are manufactured on this principle. We hold our consumer's reputation and success identical with our own. We surround both with every safeguard known to chemical science and our own experience."

The Only Condition StudioLightMagazine1910 92

FROM AN ARTURA IRIS PRINT By The Sweet Studios Minneapolis, Minn.