How many orders are lost by showing proofs from untouched negatives?

Very often a single line in the face will entirely change the expression and many times this single line is objectionable and if removed the expression and general effect are greatly improved.

The customer is shown a proof - we'll say - from the negative just as it is taken from the drying rack and is displeased with it, while if a little retouching lead had been applied the result would be pleasing and the order assured.

It is not necessary to retouch the negative completely before making the proof, but just enough to remove pronounced blemishes and defects. It might be well to proof all negatives without retouching and then go over the proofs, picking out the ones that need improving.

We offer this as a suggestion, and a trial will prove whether the orders are more easily secured. If the percentage of orders increases, then the suggestion is good. Try it out.

Let the Eastman Plate Tank abolish dark-room work

Photography And Advertising

Photographs are fast taking the place of the three-color picture. The live advertiser has commenced to realize that a photograph carries with it ten times the value of a three-color picture, and therefore is kept by the public, and that insures a good advertisement.

Of course, the greatest output of photographs, so far as advertising goes, is on calendars. Many a wide-awake photographer cleaned up a nice little tidy sum of money during the year 1909 by simply getting busy in February and March and mounting up a line of Tapbell, Loomis & Co.'s Pictorial Calendars.

The work can be handled very easily by any photographer; not necessarily with views, but also with portraits, particularly photographs of children. It doesn't necessarily need be an 8 x 10 picture, even small pictures will go. The whole idea is practical from every point of view. Several large companies have been organized to sell photographs to the public for advertising purposes, but the photographer is in a better position than any of these people, because he can make original photographs of local points of interest which will hold the value of an advertisement very much better than reproductions from paintings, etc., etc.

Taprell, Loomis & Co.'s Pictorial line for 1911 is now ready. If you are at all interested, you should write them immediately for a circular. The whole scheme is set forth, telling just how you can handle it, just what class of trade these will sell to, the class of pictures to make, and more than all, just how you can put the whole business on a cash basis.

Don't get the idea that you must work this the last half of this year. Right now is the time to go after it if you are to do any business to amount to anything.

Just write Taprell, Loomis & Co. for their circular relating to 1911 Pictorial Calendars.

Absent-Minded

One of the best known woman professionals is famous amongst her friends for her absent-mindedness.

Not long ago, feeling the necessity for some new gloves, she entered a glove shop and made known her desires. "What size, madam?" inquired the polite saleslady. "Six and a half - eight and a half," replied the absent-minded one, and only when she had given the same answer three times was she aroused to the fact that she wanted gloves, not plates.

Absent Minded StudioLightMagazine1910 46

From A Collodio-Carbon Print

By L. J. Studebaker Kansas City, Mo.

From A Collodio Carbon Print The Only Condition StudioLightMagazine1910 47

When she wants a portrait of him, or he one of her, we make them - the kind that pleases.bulletin: the eastman school of Professional Photography for 1910

No. 151. Price, 30 cents.

Charlotte, N. C. …...................March, 1, 2, 3

Jacksonville, Fla. …................... March 8, 9, 10

Atlanta, Ga. …................... March 15, 16, 17

Nashville, Tenn …................... March 22, 23, 24

New Orleans, La. …...................March 29, 30, 31 Houston, Tex …...................April 5, 6, 7

Dallas, Tex …...................April 12, 13, 14

Oklahoma City, Okla. …...................April 19, 20, 21

Little Rock, Ark …...................April 26, 27, 28

Aristo Motto

From A Collodio Carbon Print The Only Condition StudioLightMagazine1910 48

FROM AN ARTURA IRIS PRINT By Howard D. Beach Buffalo, N. Y.

From A Collodio Carbon Print The Only Condition StudioLightMagazine1910 49

Incorporating The Aristo Eagle

Established 1901

The Artura Bulletin

Established 1906 .Vol. 2 APRIL 1 910 No. 2

Go after some of the prize money to be distributed in the 1910 Kodak Advertising Competition - it will only require a few plates, a little paper, a bit of brain work and spare time.