This section is from the "Studio Light Incorporating The Aristo Eagle - The Artura Bulletin 1911" book, by Aristo Motto. Also see Amazon: Studio Light Incorporating The Aristo Eagle - The Artura Bulletin 1911.
From our standpoint the previous Kodak Advertising Contests have been a distinct and growing success. They have supplied us with pictures that told interestingly of the charm and simplicity of Kodakery. But there has been one drawback. In the professional division (Class A), the prizes have gone so often to the same people that we fear other photographers are likely to be discouraged. In order to remove this possible objection to our contests, these former winners will be barred from participation in Class A in the 1911 competition.
While the barring of the former Class A winners from competition in that class widens the opportunity for other professionals - makes success more easily attainable - we still feel that for two reasons these former winners should also be entitled to compete for the prize money. First, because it is only fair to them, and second, because they have proved that they can make the kind of pictures that we want. The problem has been simply but expensively solved. Former Class A winners are barred from Class A, but may compete among themselves for the $500.00 cash prize in the Grand Prize Class.
We hope to be repaid for this increase in the prize list by securing even better pictures than we have had before.
No change is made in Class B, as the wide distribution of the prizes in that class from year to year seems to make such change unnecessary.
First of all, these contests are not for the purpose of securing sample prints. They are for the purpose of securing illustrations to be used in our magazine advertising, for street car cards, for booklet covers and the like. We prefer photographs to paintings, not only because they are more real, but also because it seems particularly fit that photographs should be used in preference to drawings in advertising the photographic business. The successful pictures are those that suggest the pleasures that are to be derived from the use of the Kodak, or the simplicity of the Kodak system of photography - pictures around which the advertising man can write a simple and convincing story. Of course the subject is an old one - therefore the more value in the picture that tells the old story in a new way. Originality, simplicity, interest, beauty - and with these good technique - are all qualities that appeal to the judges.
In last year's contest ten prizes were awarded. In addition to these ten prize pictures we purchased twenty-three of the less successful pictures for future use in our advertising. So it will be seen that in reality our prize money is even bigger than we advertise it to be.
To our mind there is a big future for the camera in the illustrative field. There's a growing use of photographs in magazine and book illustrations to say nothing of the rapid advance along the same lines in advertising work. There's a constant demand for pictures that are full of human interest. Such are the pictures that we need, that others need. The Kodak Advertising Contests offer an opportunity for your entry into this growing field of photographic work.
1 Each picture is to contain a figure or figures and is to be suitable for use as an illustration in advertising the Kodak or the Kodak system of amateur photography.
2 Each print in the Grand Prize Class and Class "A" must be from a negative 5 x 7 or larger. Each print in Class "B" must be from a negative 4x5 or 3 1/4 x 5 1/2 or larger.
3 Prints only are to be sent for competition - not negatives.
4 Prints must be mounted but not framed. (Mounts should show about one inch margin.)
5 No competitor will be awarded more than one prize. (This does not prevent a competitor from entering as many pictures as he may desire.)
6 Due and reasonable care will be taken of all non-winning prints and, barring loss or accident, they will be returned to their owners at our expense, but we assume no responsibility of loss or damage.
7 The negatives from which all prize winning prints are made are to become the property of the Eastman Kodak Company, and are to be received by it in good order before payment of prize money is made.
8 Contestants who are awarded prizes must also furnish to us the written consent of the subject (in case of a minor, the written consent of a parent or guardian) to the use of the picture in such manner as we may see fit in our advertising, as per the following form:
For value received, I hereby consent that the pictures taken of me by.........................., proofs of which are hereto attached, or any reproduction of the same, may be used by the Eastman Kodak Company or any of its associate companies for the purpose of illustration, advertising or publication in any manner.
On the next page we print the form to be used in case the subject used for the picture is not of age.
[Use This Form for a Minor]
I hereby affirm that I am parent the guardian of..................... __..........., and for value received, I hereby consent that the pictures taken of him by.......................... her proofs of which are hereto attached, or any reproduction of the same, may be used by the Eastman Kodak Company or any of its associate companies for the purpose of illustration, advertising or publication in any manner.
Note - Blank forms will be furnished on application.
*A11 entries should be addressed to Eastman Kodak Company, Advertising Department, Rochester, N. Y.
10 In sending pictures, mark the package plainly, "Kodak Advertising Contest," and in the lower left hand corner write your own name and address. Then write us a letter as follows: