This section is from the "Studio Light Incorporating The Aristo Eagle - The Artura Bulletin 1911" book, by Aristo Motto. Also see Amazon: Studio Light Incorporating The Aristo Eagle - The Artura Bulletin 1911.
January, The month in which the photographer who used Eastman materials for the rush just passed, congratulates himself as he figures his percentage of profit. The month in which the other fellow sadly says, "It might have been."
Now is the time to plan your 1911 business campaign. Outline your work and plan for each month's business. A little thought directed along this line will help you to increase this year's business over 1910.
And while you are making up your 1911 plan for new business don't forget to include newspaper advertising, if you are located in a medium size or small city or town. Our cut service will help you. See page 22.
For trade-mark reasons we have changed the name of "Enol," our new developing agent, to Elon.
Elon is the same vigorous, reliable, durable developing agent. The change is in name only. Tested and packed in sealed bottles for your convenience. Use Elon with Hydrochinon.
The Eastman School of Professional Photography opens for the year 1911 at Toronto this month, and from there the school goes to Montreal for another three day session. No photographer who wishes to keep in touch with the latest and best in photography can afford to miss it. See dates, page 16.
Put Eastman Permanent Crystal Pyro on the scales and it won't fly into space - it's composed of crystals. Put it into the plate tank or developing tray and it will produce clean, vigorous negatives. It contains the acid preservative and is ready for use by simply combining with sodas. Put it on your list when you order.
G. W. Harris, Washington, D. C. Pres., P. A. of A.
From an Artura Iris Print.
Work on the coming conventions is well under way and the officers of the various associations evidently appreciate the advantage gained by an early arrangement of the preliminaries. Two conventions that will take a prominent part in the season of convention activity are the convention of the P. A. of A. at St. Paul, and the convention of the P. A. of N. E. at Bridgeport.
The Photographers' Association of America with its able staff of officers will make a good showing at St. Paul. The officers who have the work in charge are making every effort to provide a good convention programme for members of the P. A. of A. A programme, fully as good or better than anything that has gone before.
Signs of activity in New England are also apparent and things relative to the New England convention at Bridgeport are taking definite form.
Geo. H. Hastings, secretary of the New England Association, says:
"The date of the convention is not decided upon, but it will probably be held late in September or early in October.'
'The Armory with its 14,000 feet of floor space and good illumination ought to prove acceptable to all exhibitors.'
'There will be no prizes awarded, but an Inter-state Class will be passed upon by a jury, and honorable mention given.'
'A prize of five dollars will be given to any member of the New England Association for a design accepted by the executive board for a 1911 button, said design to be submitted prior to Feb. 1st, 1911.'
'The mayor of Bridgeport, also the secretary of the Business Men's Association, the editors of the several papers and the local photographers are very enthusiastic over the prospects of a large gathering of the craft from New England, and expressions given by the leaders in New York, Philadelphia and the eastern and middle sections warrant a large attendance from those cities, and the convention of the P. A. of A. being held so far away from this vicinity, we believe our ranks will be largely increased.'
'It is proposed to make practical educational demonstrations a most important feature of the meet."
The "educational feature" idea is spreading and many successful conventions have been made successes by featuring educational demonstrations.
Several years ago the Eastman School of Professional Photography started the educational work and its success is due to the fact that educational demonstrations are what the photographers want.
The more of this work there is carried on the more rapid will be the advance of high grade photography and that is the end the "Eastman Professional School" and all progressive "Photographers' Associations" are striving for.
While speaking of conventions, there is another point in association work which if observed throughout the country would make the work more generally effective, and that is the setting of dates.
It will be noticed that the New England Association is this year breaking away from its accustomed dates and is separating itself from the dates on which the National Convention is usually held. This is a move toward harmony and will be beneficial to both.
Of course this year the conventions of these two Associations are so widely separated in location that the separating of dates is not as badly needed as has been the case in some of the previous years.
Conflict of dates should be avoided, as it is always bad for one association or the other or both.
Manufacturers' exhibits cannot jump from Boston to San Francisco in three days or cannot be at two places on the same dates, and manufacturers' exhibits are a drawing card and a support. Thus in many cases the manufacturer is forced to decide on one or the other and naturally chooses the convention nearest at hand or the one promising the largest attendance.
How is this conflict of dates to be avoided? There may be several ways of accomplishing it, but one that suggests itself is the appointment of a committee for that purpose by the P. A. of A. Then let the officers or the executive committees of the various associations apply to this central board or committee for an open date - for a date that will not conflict with the attendance of a neighboring association or with the chances of securing a full representation of the various manufacturers and stock houses.
The various associations should not compete with each other, but should work together without friction, as in this way the general work of organization and advancement can best be accomplished.
The 1911 convention season promises to be a successful one, and we as manufacturers will lend our best efforts and support to the work wherever possible.
Let photographic education, progress and harmony prevail.