The 1913 Kodak Advertising Contest offers a greater incentive for effort on the part of the professional photographer than ever before, and should bring out the very best of talent. As in the 1911 Contest, the possible objection some photographers might raise to competing with the more experienced prize winners of previous years, has been overcome by barring these former winners from participation in Class A.

This gives every photographer an equal chance for the prize money in Class A without the discouraging prospect of having to compete with any photographer who has been successful in previous contests. However, it is not intended to encourage photographers to think they can secure these prizes with less effort, but rather to create a double incentive for greater effort: the winning of one of the handsome prizes and eligibility to compete for a Grand Prize in future contests.

Grand Prize Class

Open only to former prize winners in Professional Class.

The establishment of the Grand Prize Class in 1911 was an expensive innovation and it is to be more expensive this year. There are to be two prizes: one of $500.00 and one of $400.00, but we hope to be repaid for the increased outlay in prize money, by securing better pictures than ever before. It is only fair that those who have been successful in previous contests should be allowed to compete for prizes, and further than this, they have demonstrated that they can make the kind of pictures we want.

Class A. Professional Photographers Only

Former prizewinners are barred from this class. It is the oppor-tunity for the live photographer who has an idea to make use of it. Fourteen hundred dollars in prizes should not go begging for the lack of a little effort on your part. A good idea expressed in a picture - a picture that will catch the eye and tell the story of the goods advertised; that is the kind of picture that will get the money. It must either suggest the pleasure which the Kodak brings to its owner or the simplicity of the Kodak system of photography.

The pictures are to be used in advertising which will forcefully illustrate these points, with the addition of a few words of the copywriter. In our advertising, we rely on the picture to do most of the talking, and the better story it tells the fewer words we use. Simply pretty pictures that would make good sample prints are not what we want. We expect to use the pictures for catalogue and booklet covers, for street cards and magazine advertising.

We prefer photographs to paintings for this purpose, because it is particularly fitting that they should be used to advertise the photograph business. Originality coupled with simplicity, interest, beauty and good technique - these are the qualities that will appeal to the judges, who will be photographers and advertising men.

In addition to the prize pictures, we usually purchase some of the less successful pictures for future advertising purposes. So in reality our prize money is even bigger than we advertise it to be.

Even if you don't win a prize, the experience secured is worth the effort you make. There is a constant demand for pictures that are full of human interest. Such are the pictures that we need, that others need. The Kodak Advertising Contest offers an opportunity for you to enter this growing field of photographic work. It is not an uncommon thing for a photographer to receive a hundred dollars for a picture illustrating a good advertising idea. Look over the magazine advertising, see what other photographers have done, and then do something different something original.

Terms

1 Each picture is to contain a figure or figures and is to be suitable for use as an illustration in advertising the Kodak or Kodak system of amateur photography.

2 Each print in the Grand Prize Class and Class "A" must be from a negative 5 x 7 or larger. Each print in Class "B" must be from a negative 4x5or31/4x51/2orlarger.

3 Prints Only are to be sent for competition - not negatives.

4 Prints must be mounted but not framed. (Mounts should show about one inch margin.)

5 No competitor will be awarded more than one prize. (This does not prevent a competitor from entering as many pictures as he may desire.)

6 Due and reasonable care will be taken of all non-winning prints and, barring loss or accident, they will be returned to their owners at our expense, but we assume no responsibility of loss or damage.

7 The negatives from which all prize winning prints are made are to become the property of the Eastman Kodak Company, and are to be received by it in good order before payment of prize money is made.

8 Contestants who are awarded prizes must also furnish to us the written consent of the subject (in case of a minor, the written consent of a parent or guardian ) to the use of the picture in such manner as we may see fit in our advertising, as per the following form :

For value received, I hereby consent that the pictures taken of me by proofs of which are hereto attached, or any reproduction of the same, may be used by the Eastman Kodak Company or any of its associate companies for the purpose of illustration, advertising or publication in any manner.

From An Artura Iris Print By Philip Tonklin Troy, .N. V.

From An Artura Iris Print By Philip Tonklin Troy, .N. V.

[Use this Form for a Minor]

I hereby affirm that I am the Parent

Guardian of ............... and for value received, I hereby consent that the pictures taken of him/her by .................................- proofs of which are hereto attached, or any reproduction of the same, may be used by the Eastman Kodak Com-nany or any of its associate companies for the purpose of illustration, advertising or publication in any manner.