This section is from the "Studio Light Incorporating The Aristo Eagle - The Artura Bulletin 1913" book, by Aristo Motto. Also see Amazon: Studio Light Incorporating The Aristo Eagle - The Artura Bulletin 1913.
A Virginia photographer writes as follows:
"The 'There's a photographer in your town' advertising campaign you have been carrying on through the magazines throughout the country, and the great expense entailed, should bring the Eastman Kodak Co. the thanks of every live photographer in the country. By copying these 'ads,' and printing them in the local papers, with my name as the photographer in this town, has greatly increased my business, and now since you are furnishing cuts to go with these catchy and well written 'ads,' I expect to further increase my business."
You can increase your business by local advertising, the same as this man and hundreds of others have done. Read the copy on page 7. This will appear as full pages in the October number of Everybody's and Munsey and as a quarter page in both the Ladies' Home Journal and Woman's Home Companion. The copy shown on page 7 last month also appears as a full page in the October Cosmopolitan. The copy in each of these big magazines is working for you. Send for the cuts shown on page 27, follow up our advertising with your own, and together we will improve business - remove the apathetic attitude of the public towards being photographed.
He leaves home a boy - he comes back a man. Have a good photograph made of him before he goes out into the big world - before the boyish features and expression have taken on the older impress.
Don't trust to memory to recall them. Memory plays queer tricks on us all.
Make a date with your photographer to-day and spare yourself the regrets of to-morrow.
There's a photographer in your town. Eastman Kodak Company, Rochester, N. Y.
From An Artura Iris Print By Cornish & Baker Kansas City, Mo.