The words "Art Noveau" may mean many things of more or less merit, but recently, under that name, there has been placed on the market a beautiful line of genuine leather cases that should appeal to studios this Fall for the best priced portraits in Light and Dark Sepia prints. It is rather difficult, on paper, to convey any impression of their beauty and practicability.

Unlike most articles made in leather, they are sold at extremely low prices - the 4x6 size at $30.00 per 100, the 5 x 8 size at

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FROM AN ARTURA IRIS PRINT

By A. R. Lindstedt Los Angeles, Calif.

A Fall Money Maker StudioLightMagazine1914 190

$40.00 per 100, and larger sizes in proportion.

They are made of lamb skin, very delicate in shade, and with the feel and appearance that suggests real quality - lined throughout with silk linen stock. The sheet portrait is slipped in, under corners, which hold it firmly and in place.

There is practically no ornamentation, except a delicate line around the edge next print, which just adds the finishing touch to a very desirable article, and one that should prove a money-maker for Fall portraits and enlargements.

They are manufactured by Taprell, Loomis & Company, Chicago, 111., and are listed on page 11 of their Fall Supplement.

Our Illustrations

The illustrations in this number of Studio Light are photo-etchings from the studio of Alfred R. Lindstedt of Los Angeles, Calif.

To quote Mr. Lindstedt, "Photography is the most pliable art medium in the world, but to the man who would take full advantage of its wide range of possibilities, an art education - a knowledge of artistic anatomy and pictorial composition is quite as essential as it is to the artist who uses the brush as his medium of expression."

In his own country, Sweden, Mr. Lindstedt acquired this first knowledge. He became a successful interior decorator, but felt there were other fields which would permit more individuality of expression - and to this end he interested himself in photography. As his knowledge increased he saw its vast possibilities as a profession and adopted it.

With his ideas of art, the photograph was often too truthful - left nothing to the imagination. Things which were objectionable and attracted undue attention must therefore be discarded and those desirable, accentuated.

It was in this way that Mr. Lindstedt evolved his peculiar style of work which he chooses to call the "Photo Etching."

"I find it invaluable as it permits the same freedom of handling as the artist would have with his pencil or crayon, and a wealth of tone effects not obtainable in simple photography."

To those of our readers who did not see Mr. Lindstedt's beautiful work in the Eastman display at the Atlanta National Convention, we must explain that the backgrounds of these pictures are in color, a flat or solid tint being applied in such a way that the print appears to be made on a paper of cream, yellow, sepia, grey or green as the case may be.

Our Illustrations StudioLightMagazine1914 191

FROM AN ARTURA IRIS PRINT

By A. R. Lindstedt Los Angeles, Calif.

Our Illustrations StudioLightMagazine1914 192

The etching appears to be done on the negative, as this would be the simplest way to secure the dark lines. Where the highlights are accentuated, the work seems to be on the print, but however the result is secured the effect is certainly very pleasing and offers the greatest opportunity for the display of ability and individuality.

The prints are made on Artura Paper, for even with the great amount of etching of draperies, the flesh tones must be as faithfully rendered as in a straight print from a negative.

Not all of our readers are possessed of the ability to do this sort of work, but it is most interesting to see what others have accomplished, and a study of Mr. Lindstedt's work may offer suggestions to some of those who have attempted work along similar lines.

The best enlargement is the one most closely approaching a contact print.Artura Carbon Black.Enlargements retain the contact quality.