Photography is mechanical only as it offers a means of reproducing something placed before the camera. The art of portrait photography is in knowing how to place the subject before the camera in the most graceful or natural position and how to properly light it.

Mr. Sykes has this knowledge of what constitutes a picture - knows how to build it up before his camera as an artist builds the picture on his canvas. He is essentially an artist in the making of portraits by photography.

Mr. Sykes' prize winning pictures were made on Artura and Eastman Etching Sepia Platinum. Our reproductions, however, are all from Artura prints because they are more suitable for purposes of reproduction.

Artura

The paper without a disappointment.

Artura StudioLightMagazine1914 230

FROM AN ARTURA IRIS PRINT

By Melvin H. Sykes Chicago, III.

Artura StudioLightMagazine1914 231

THE ONLY CONDITION

We make but one condition in our offer of cuts for the use of photographers.

It is obvious that two photographers in the same town would not care to use the same cut, and we are therefore obliged to limit this offer to one photographer in a town. It will be a case of first come first served. The first order from a city will be promptly filled. Succeeding orders (if any) will necessarily be turned down and the remittance, of course, will be returned. It is also obvious that we cannot, on account of the cost of the drawings, furnish any large variety of cuts at the nominal prices quoted, and therefore can offer no substitute cut. The thing to do is to get your order in first, as it would not be fair to give the man who happens to get in his order early one month, a permanent advantage; we shall book no orders in advance. They must always specify the number of cut wanted. These cuts consist of the illustrations only, thus making it possible for the printer to change the wording or the amount of space to be occupied by the wording if so desired.

E. K. Co.

Artura StudioLightMagazine1914 232

A gift to strengthen friendship - your portrait.

Make an appointment to-day.

The Pyro Studio

No. 207. Price, SO cents.

bulletin: the eastman school of Professional Photography for 1914

Knoxville, Tenn...............October 6, 7, 8

Atlanta, Georgia ................October 13, 14, 15

New Orleans, La................October 20, 21, 22

Memphis, Tenn...............October 27, 28, 29

Omaha, Nebr...............November 3, 4, 5

Milwaukee, Wis...............November 10, 11, 12

OUR POLICY

Our business was established on a quality basis.

It has grown because we act on the belief that we can maintain our position in the trade just so long as we make better goods than our competitors - and no longer.

Our customers receive the benefit of the most advanced photographic thought of Europe and America. Our American and foreign factories are in constant touch with each other. Each has the benefit of the work and the discoveries of the other. The very breadth of our business enables us to give to each department absolutely the best that the world affords in technical skill and in producing facilities. The man with a new photographic idea turns to Rochester for a market just as he turns to Washington for his letters patent.

Our theory is that we can best serve ourselves by supplying our customers the best goods. Our acts have made this Theory a Policy, for we have not merely the desire to make the best goods but the means of converting that desire into a Reality.

In our thirty years in the photographic business there have been several revolutionary changes. Doubt- less there will be many more. Whatever they may be our Policy shall be to furnish (without following every mere will-o'-the wisp) the very best of those goods which painstaking testing shall prove to be of benefit to our customers in the Simplification of Photographic Processes and the Advancement of the Art.

E. K. Co.

Artura StudioLightMagazine1914 233

From An Eastman Portrait Film Negative

By H. Walter Burnett London, England

From An Eastman Portrait Film Negative StudioLightMagazine1914 234

STUDIO LIGHT INCORPORATING THE ARISTO EAGLE ESTABLISHED 1901 THE ARTURA BULLETIN ESTABLISHED I906 Vol. 6 NOVEMBER 1914 No. 9