This section is from the "Studio light a magazine of information for the profession 1915" book, by Sara F. T. Price. Also see Amazon: Studio light a magazine of information for the profession 1915.
Some time ago we suggested that the photographers of any town or city might give a public exhibition of their work at small expense and probably with great benefit to themselves from an advertising standpoint.Several such exhibitions have recently been held by individual photographers with the aid of a traveling loan exhibit. And so far as we have learned, these exhibitions have been very successful in point of attendance, which, of course, proves their advertising value. Such exhibitions, properly conducted, stimulate an increased interest in photography and lead the minds of the people to the thought of buying photographs.
About twenty-five Cincinnati photographers have just given a public exhibition of Portrait and Commercial work for the purpose of bringing their product before the buying public. This co-operation of Cincinnati photographers for the exploiting of their business, however, is not a temporary thing. Each of these men is a member of the Cincinnati Chamber of Commerce.
FROM AN ARTURA IRIS PRINT
By Emma B. Freeman Eureka, Cal.
And within that body they have formed their own organization known as the Photographers Association of the Cincinnati Chamber of Commerce. This gives them a permanent place of meeting as well as the support of the main body in any plans for securing more business.
What these Cincinnati photographers are doing towards advertising their business and creating a desire for portraits, as well as commercial work, may be accomplished by co-operation in any community. Even if there are but two or three of you in your town, you can do better advertising of any nature by pulling together than if each man pulls in a different direction.
You can't expect to dictate how the other man should run his business or anything of that sort, but you can agree with any number of competitors on any plan for creating a greater demand for photographs by which all will profit.
A non-competitive, free exhibition of photographs, in which each photographer has an equal amount of space and shares an equal part of the advertising and other expense, seems a mighty good way to interest the public and create a desire for photographs.
Make sure - use E. K. Co. Tested Chemicals.
One doesn't naturally think of Indians in thinking of California because her Indians do not follow the beaten paths of travel. They are tucked away in the northern hills and redwood forests - along the coast and mountain streams where they peacefully ply their art of basket making and preserve their customs and traditions so far as the encroachments of civilization will permit.
And it has remained for a little woman with a full share of grit, nerve and artistic ability to penetrate these California hills with her camera - to bring back a most interesting and instructive series of pictures of one type of this rapidly vanishing race.
Mrs. Emma B. Freeman is an artist, who realized the value of photography for its absolute accuracy and was led to adopt it as her means of expression, and a successful business is evidence of her good judgment.
Mrs. Freeman's photographs of the Northern California Indians have attracted a great deal of attention in her home town and at the Panama-Pacific Exposition and their educational value has been recognized by anthropologists in various parts of the country.But Mrs. Freeman has also made a success of her studio work, which is represented in our illustrations by several of her sketch portraits. In most cases these are clean vignetted prints with just enough pencil work to lend a touch of individuality and relieve the portrait of any heaviness.
FROM AN ARTURA IRIS PRINT
Mrs. Emma B. Freeman Freeman Art Co. Eureka, Cal.
Eureka, California, is not a large city, but it is progressive and Mrs. Freeman's success indicates that it is also appreciative.Our reproductions are from Artura prints and Artura is most cheerfully given credit for its share in the success of this studio.
In the description of the new Eastman Studio Scale in the April Studio Light we stated that the chemicals to be weighed should be placed in the right hand pan and the weights in the left. This is incorrect. The weights should be placed in the right hand pan. And if the weight used is short of the amount desired, the weight on the beam is moved to the right adding the number of grains indicated on the beam to the weight already in the right hand pan.The chemicals are always placed in the left hand pan, when the weight on the beam is used. If this is not needed to make up the amount to be weighed, then the chemicals may be placed in either pan and the weights in the other.