In your town or city nearly every one of any means has a home and nearly every home has an attractive lawn or flower garden which is very comfortable and attractive during the summer months.

They are the out-door living rooms of the family, especially of the children, and are often ideal spots for the making of portraits that are really different.

It is very well to sit in a studio and expect patrons to come to you and to buy backgrounds and arrange vine covered arbors to simulate outdoor effects, but these are merely imitations at best, while the real outdoors offers greater opportunities for portraiture and more real business than can possibly be drawn into the studio.

The photographer is constantly striving for new effects and new lightings and nowhere can they be found in such profusion as in home portrait work.

Mr. Norton's outdoor demonstration on Portrait Film at the National Convention showed in a very simple way the possibilities of such work, though the average photographer would not care to have an audience of a hundred or more photographers while making his first attempt at home portraiture.

It seems very simple but really good work requires experience, and the portrait photographer is the one who has the necessary equipment and is the best qualified to make a success.

Home portraiture requires portrait lenses and a camera with convenient adjustments if one is to be successful, for there is a wide difference between home portraiture and view work.

The lightings are selected rather than made and the same may be said of composition, except as regards the figures that are a part of the picture, but it is necessary for one to have selective ability to recognize a good lighting effect or see the possibilities for good composition in the ordinary home surroundings.Successful home portraits are really studied effects, some results being secured with the morning light that would not be possible in the afternoon, so it is often necessary to make more than one trip to a home, unless the conditions have been carefully studied beforehand. But the orders that can be secured from a set of good negatives will almost always warrant spending a little extra time and material in securing satisfactory results.

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By B. V. Mathews Concord, N. C.

Our illustrations from the work of Knaffl & Bro. give a very good idea of attractive garden pictures that are more appreciated than pictures produced in the studio because of the additional charm of the surroundings. A woman is proud of her home and equally proud of everything that goes to make the home beautiful, and an attractive garden is not the least of these.

Mr. Knaffl has made a business of making pictures of this sort for years and has found a ready sale for many of them as art studies, but we show them for the suggestions they may offer to the man who would take up outdoor portraiture in addition to his studio work.

The illustrations from the work of Mr. Mathews offer further suggestions for home portraits that may be made in practically any home by any photographer who is proficient in negative making and is willing to make as much of a study of home portraiture as he has made of his studio work.

Mr. Mathews has made a success of home portraiture in North Carolina just as other photographers have made a success of this line of work in different parts of the country. It appeals to the public, and if your patrons have not demanded such work it is only because they have not seen it. Sooner or later the demand will come and it is far preferable for the photographer to take the initiative and get the credit for being progressive.

Mr. Mathews uses Portrait Film exclusively for negative making, finding its non-halation properties advantageous, not only for difficult exposures made against the light, but, as well, for reproducing the delicate, shimmering lights of white draperies, the brilliancy of which the halation of an ordinary glass plate so often destroys.

And once such a negative is secured, there is no paper that will so faithfully reproduce all its quality as Artura. Our illustrations are from Artura Iris prints which Mr. Mathews finds most satisfactory for the high grade of work his patrons demand.

Artura Iris - the inimitable wherever quality is the first consideration, Artura wins, for there is no other paper quite as good.

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By B V. Mathews Concord N. C.

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As a little remem-brance for the new or old acquaintance of vacation days - your photograph.

Your friends can buy anything you can give them - except your photograph.

Make the appointment to-day


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By Morrall-Hoole studio tester, N. Y.


Panchromatic Results

There is no reason for using a panchromatic plate when an orthochromatic will answer the purpose, and on the other hand it is useless to use an orthochromatic plate for a subject that is entirely beyond the range of its capabilities.

Orthochromatic plates will do certain things and do them well. Panchromatic plates will also do certain things and do them well, the difference being that the panchromatic will do everything that the orthochromatic will do and a great deal more.

Because all plates are, to a degree, sensitive to all light, has led some photographers to believe that with an extremely long exposure a fairly satisfactory rendering of red objects can be secured on ordinary orthochromatic plates, but such is not the case. If the subject contains other colors than red it is not possible to secure even a passable rendering.