If prospects count for anything prophesies are unnecessary. Secretary Hoffman informs us that on May 20th, ten weeks before the opening of the Cleveland National Convention, there were fifteen hundred and seventy memberships paid for this year, which is four hundred and seventy more than the Association had at the opening of the Indianapolis Convention last year.

Cleveland is a beautiful city - a good convention city, is centrally located and reduced railroad fares have been secured. Photographers are enjoying a good business and the 1916 Convention offers such a large number of educational, as well as entertainment features, that the attendance should be large.The feature demonstrations in negative making will be by Mr. Edward Weston of Tropico, Cal.,a home portrait demonstration by Miss Pearl Grace Loehr of New York, a demonstration of outdoor portraiture in one of Cleveland's Parks, by Mr. Clifford Norton of Cleveland, and a demonstration for commercial men by Mr. B. G. Heiser of Cleveland.

In addition to these there will be short demonstrations by the following well known, successful photographers: Miss Emme Gerhard, St. Louis, Messrs. John S. Schneider, Columbus, G. W. Harris, Washington, B. Frank Moore, Cleveland, J. Anthony Bill, Cincinnati, Chas. F. Townsend, Des Moines, Will H. Towles, Washington, Chas. Wal-linger, Chicago, and Chas. L. Lewis, Toledo.

All of these photographers have been successful in their business and in the short informal demonstrations will show some one thing that has been of special value to them in their work.

Mr. Norton's demonstration will be the most unique one ever given before a convention. It should also be one of the most interesting, for there are countless opportunities for out-door portraiture in connection with home portrait work, which is constantly growing in popular favor.

Mr. Carl Gist of St. Joseph, Mo., an expert air-brush worker, will demonstrate the finishing of prints and working in backgrounds, spending several hours each day in giving instruction in this work.

Professor Edward Lake, Instructor of Art at the University of Illinois, will lecture on art as applied to photography. His lecture before the Association at Indianapolis last year was exceptionally interesting, and those who hear him this year will find his talk of practical value.

There will be two advertising talks, one by Mr. L. B. Jones of the Eastman Kodak Company, on "Studio Advertising" - applying the broad principles of advertising to studio publicity, and Mr. Tim Thrift of the Multigraph Company, on "Direct-by-Mail Advertising."

Mr. C. H. Claudy, the well-known writer and lecturer, will talk on "The Photographer as a Business Man," while Mr. Anderson Pace of the Produce Terminal Exchange, Chicago, will talk on " Personality in Business." Mr. W. H. Bass of Indianapolis, one of the most successful commercial photographers in the country, will talk to commercial photographers on "Building a Business," but his talk should be interesting to portrait photographers as well. None of these talks should be missed. Each topic will be ably handled by a man who is thoroughly acquainted with his subject and who will tell you things that will be of direct value to you in your business.

A Symposium and Question Box, under the leadership of D. E. Agler of Van Wert, Ohio, will be a very interesting feature and will bring up scores of questions that will be answered on the spot by drawing on the experience of all those present. Mr. Agler has a way of conducting such meetings that make them enjoyable as well as very instructive.

The Women's Federation will take care of the instruction in handling patrons, showing proofs and making sales, by furnishing several of the most successful receptionists in the country who will demonstrate their sales methods and answer all questions pertaining to the sales room of a studio.

Cleveland has excellent facilities for entertaining and this feature of the Convention will be very attractive. A reception and dance, a moonlight excursion on the lake and an all-day trip to Cedar Point, the Atlantic City of the Great Lakes, are the entertainment features of greatest importance. They will make the Convention almost equal to a vacation and will enable those attending to combine business with pleasure.

The National Convention Cleveland July 24th 29th StudioLightMagazine1916 128

FROM AN ARTURA IRIS PRINT

By Edward H. Weston Tropico, Cal.

The picture exhibit is open to every photographer in America. Three prints may be entered by each exhibitor in each of the following classes: Portrait, Commercial and Interpretative. Rating slips with the judges' explanations and suggestions will be returned with the pictures, to each exhibitor. The prints in the Portrait and Interpretative classes will be considered for Salon honors.

The commercial exhibit will be judged by W. H. Bass and B. G. Heiser, and the portrait and interpretative classes will be judged by Joseph Knaffl, Will H. Towles and G. Hamner Crough-ton. Exhibits must reach Ryland W. Phillips, 916 Schofield Building, Cleveland, Ohio, by July 17th. All exhibits received later will be returned unopened.

The space of the manufacturers' exhibits will be larger than at any previous convention and their displays will be of unusual interest. The convention hall has a floor space of sixty-five thousand square feet, so there will be no crowding even with the large attendance expected.

Make your arrangements to spend the week of July 24th in Cleveland - see the new things -

pick up a lot of useful information - meet your fellow craftsmen and have a thoroughly enjoyable time.