The time and the place for the Eastman School of Professional Photography.
Toronto St. George's Hall, February 22, 23 and 24
Montreal - Coronation Hall, Feb. 29, March 1 and 2
ARTURA PRINT FROM DEMONSTRATOR'S NEGATIVE
Do you want to make portraits like those shown in our illustrations?
They are made by our plate demonstrators - your demonstrators as well, for these men are always at your service.
Do these pictures appeal to you? If so, these demonstrators will be glad to show you how to produce negatives of as good technical quality - negatives with as much roundness and brilliancy as is shown in these few examples of demonstrators' work.
This is the kind of work the greater part of the money spending public demands. It is the kind of work that is being turned out by the majority of successful photographers. And by successful, we mean successful financially.
Some of you may be in business for the mere love of photography - may believe in "art for art's sake," but we find that the average man prefers to make pictures that please the buying public and make him a comfortable living.
In no other profession does the manufacturer do so much to help bring about this result - in no other profession is there such a force of experts commissioned to fulfill this idea of service in so broad a sense.
The man who is calling on hundreds of different photogra-raphers gains a broad knowledge of working methods. This, together with his own ability to secure technical results, gives him an experience that is of value to you, if you choose to make use of it.
He is your demonstrator. Do not hesitate to ask his aid. If he can help you to make work of better quality - work for which you can secure better prices, you will find him more than willing. This is a part of the idea of service we offer the professional photographer.
Even the best of work is subject to criticism. You can find points about these pictures you do not like, but, technically, they are good.
Another photographer can criticize your work, but he may not be in a position to help you. His experience has come from years of work under familiar conditions. Under your skylight with your apparatus, he would probably fail to secure results equal to your own.
The demonstrator must secure results under any and all conditions - and he usually does. He has no precedent to guide, or misguide, so he cannot very well fall into a rut. He is therefore more likely to help others out of it.You may not need him next time he calls - may be too busy for a demonstration.Tell him so in a kindly way and he will not bother you. And when you do need him he will be all the more willing to give you his time and help.
The photographer who realizes it is to his interest to keep in close touch with the demonstrators who call on him, is usually found among the most progressive men in the profession. And these men most always credit their success to the help they receive from conventions, the Eastman School and the demonstrators on their territory.