Do you ever consider what it would have meant to you had there been no Canadian factory to take care of your requirements the last two years?

You know that Canadian-made Seed Plates have been raised in price by about 14%. Cabinet Royals have been increased about 16%. But do you know that in England, where photo glass is made, plate prices have been advanced more than 45% ?

It's true that we are buying old negatives and paying handsomely for them, but the figures we quote, with the further expense of freight and washing plus the inevitable high percentage of loss from breakage, make a cost for clean glass about equal to prewar figures. Silver went up and up - so did Bromide of Potassium aud Gelatine. Labor also is more expensive. New glass from the factory costs now about four times what it did before August, 1914, and the supply is totally inadequate. What do you think of the rise in plate prices?

Take paper - you know there's a kind of shortage, but do you ever figure why our papers are not costing you more than they did? Gelatine and Silver and Potassium Bromide all enter into the production of paper, but in the face of higher figures for these ingredients, paper prices have remained as before the War, though even the raw stock has been far more expensive and difficult to secure.

A rough but fairly accurate computation is that the photographer uses 75 cents worth of plates to $2.00 worth of paper, so that from a selfish standpoint it would be a mighty good thing for us, and quite justifiable on the ground of cost, to raise the price of paper. You know we haven't.

Take chemicals - up till a year ago we were supplying Elon at $13.00 per pound. As soon as our stock gave out, prices shot up to the sky. We could have withheld several hundred pounds and coined money by doling it out at fancy figures - up to $50.00 per pound. We didn't do this either.

And the quality of the goods - plates were never better - papers have been good enough to enable most photographers to sell more of their work at better prices than ever before. Here and there a batch of paper has gone out in which trouble has developed, but that trouble could not have been foreseen in the circumstances.

What's the reason? The simplest answer is in two words - Kodak Service. We put the matter to you as thinking men, and we are sure that the general conclusion will be that it pays to patronize home industries, who render you service at its best.

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By Morrall-Hoole Studio Rochester, N. Y.

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