We occasionally have requests for cuts suitable for advertising commercial photography, but these requests are usually from photographers who have recently taken up commercial work as a side line.The percentage of newspaper readers who are prospective customers for commercial work is so very small that the money can be spent to much better advantage in direct advertising.Many commercial photographers use the post card as a part of their advertising plan, mailing a neat photographic card each month to prospective customers for commercial work.The card may contain several small pictures each month, as well as the month's calendar, the pictures being varied enough to inelude all lines of local commercial activity as well as local events of general interest.

Getting Commercial Business StudioLightMagazine1916 210

ARTURA PRINT, FROM EASTMAN PORTRAIT FILM NEGATIVE

By Morrall-Hoole Studio Rochester, N. Y.

Getting Commercial Business StudioLightMagazine1916 212

ARTURA PRINT, FROM EASTMAN PORTRAIT FILM NEGATIVE

By Morrall-Hoole Studio Rochester, N. Y.

A photographic post card used in this way by a photographer has suggested the same plan to a manufacturer who contracted for several thousand cards each month for a year. The attractive thing about such an order is that the negatives can be made in advance for the greater part of the series and the cards printed at the photographer's convenience. Good orders are almost invariably secured for individual prints from the original negatives.

The really keen commercial photographer has a sixth sense that is highly developed. It might be called a sense of suggestion. If the method of manufacturing an article is interesting to him, he suggests that photographs showing the method would also be interesting to others. If he photographs a new modern building, its details suggest individual photographs of lighting fixtures, marble, stone and the tile work, floors and wood work, hardware, metal work, etc. These photographs are readily sold to individual contractors who wish to advertise the fact that they had a part in the building's construction, and such pictures lead to other work until the photographer has established an endless chain of business.

Personal, direct advertising by mail, by solicitation, by news pictures published with due credit, and by good show-case displays, will bring the best results to the commercial photographer.

No. 3 Eastman Focusing Cap For Enlarging Cameras

This device has proved to be such a convenience for the man who does enlarging that we have made it in a size to fit lens barrels of 3 to 3⅞ inches diameter, to be known as No. 3. The No. 1 fits lens barrels of 1½ to 2¼ inches, and the No. 2, 2¼ to 3 inches.

The device is a sliding carrier which attaches to the front of the lens barrel. It contains two openings, one of which is fitted with a light red glass. This permits one to focus directly on the bromide paper or to adjust the paper on the easel without danger of fogging.

To make the exposure, move the carrier to one side and back again to cap the lens. Four rubber tipped adjustable clamps permit the device to be fitted to lens barrels of different sizes within its limits.

THE PRICE

No. 1 Eastman Focusing Cap .... $ .75

No. 2 Eastman Focusing Cap .... 1.00

Ns. 3 Eastman Focusing Cap .... 1.50

No 3 Eastman Focusing Cap For Enlarging Cameras StudioLightMagazine1916 214

ARTURA PRINT, FROM EASTMAN PORTRAIT FILM NEGATIVE

By Morrall-Hoole Studio Rocheater, N. Y.

No 3 Eastman Focusing Cap For Enlarging Cameras StudioLightMagazine1916 216

ARTURA PRINT, FROM EASTMAN PORTRAIT FILM NEGATIVE

By Morrall-Hoole Studio Rochester, N. Y.