J. Rufus Wallingford has entered the photographic arena. Blackie Dawes has ironed out his silk hat, re-waxed his mustache, put on his famous tan spats and is seeking whom he may devour.

The shell game man has his lay-out spread on the table and the gold brick gent has packed his satchel with phoney money.

The market price of sugar, just plain sugar such as you carelessly dumped into your coffee at breakfast this morning, has gone to twenty-five dollars a pound, salt is as precious as platinum and starch can no longer be used on your fine linen.You don't need to call the police to protect you. But you will probably go own to the surrogate's court and ask to have a guardian appointed if you buy some of the "substitute" developers on the market, and after finding that they don't work as well as they should, you send them to an analytical chemist for a report.

The Kodak Park Research Laboratory has been doing some valuable work for you. Here is what was found in a "developer" that sells for over $30.00 per pound: Metol 10%, Hydrochinon 16%, Sodium Sulphite 30%, cane sugar 33%. Other constituents (mostly water) of no value as developer, 11%. Figuring Metol at $50.00 per pound you could make up this same "developer" for less than $6.50 a pound.

"Sweeten to taste" seems to be the rule in the manufacture ( !) of war-time developers. Three contain sugar in quantities varying from 30% to 50%. But sugar is not the only table luxury introduced. Another contains 36% of table salt and some Pyro, while another contains 40% of the ordinary wash-tub variety of starch. The directions on the bottle do not state whether or not this starch acts as a mountant and does away with the necessity for the use of paste.

Anyway, it's better for the photographer to buy his paste separately from his developer. It's likely to save him from fifteen to twenty dollars a pound.

The warning is: Make your own substitutes. If you want to use sugar, salt and starch in your developer, go to the grocer. He may charge you war prices but not Wallingford prices. The manufacturers of papers and plates are keeping chemical prices as low as possible and are publishing revised formulas to help out the situation. Watch the direction sheets and make your own substitutes.

Advertising Slides StudioLightMagazine1916 88

From A Bromide Print

By Pearl Grace Loehr New York, N. Y.

Our Illustrations

Our illustrations this month are characteristic of the work of Miss Pearl Grace Loehr, who is to make one of the two formal demonstrations at the coming National Convention in Cleveland.

Miss Loehr is known to the profession as past president of the Women's Federation of Photographers, a position which she filled with ability. Her work has been in New York City exclusively and her specialty is home portraits of children.

Miss Loehr is strictly a Bromide and Gum worker, but is most enthusiastic over Bromide. She believes there is no other method of working that can bring out so much beauty, individuality and cleverness as Bromide enlarging and that as a medium for children's work it cannot be excelled.

Miss Loehr has taken charge of a Department of Photography which has recently been established in the New York School of Fine and Applied Arts. This is the first Art School of the country to recognize photography as a Fine Art and to establish it as a permanent department. In addition to the technical and mechanical side of the work, a special course of drawing, composition and illustration, as applied to photography, has been worked out.

In her demonstration at the Cleveland Convention, Miss Loehr will have her regular assistant and will demonstrate the methods used by her in the home portrait work which has made her so successful in New York.