The 1915 Kodak Advertising Contest differed from previous contests in some respects and the results, while equally satisfactory, covered a more definite and varied class of advertising subjects. First and second prizes were awarded for pictures illustrating each of five of our most popular advertising slogans.
As there was an equal incentive for competition in each class, the popularity of a particular slogan did not have the effect of directing greater effort towards one kind of advertising illustration than another.
The conditions were very much the same as one would encounter if given a commission to do a piece of photographic work for any advertiser, with the understanding that the picture was to illustrate some certain use of the article advertised or appeal to some certain class of readers.
Each of the five slogans determined the general nature of the picture that was to be made. The picture must fit, but it was left to the photographer to originate the picture idea that, in combination with the slogan, would make the reader want a Kodak.
The making of advertising pictures might be considered the commercial photographer's business, but the originating of picture ideas that will sell goods is anyone's business.
The advertiser will go to a commercial photographer to have some particular idea carried out - in fact, the commercial photographer often furnishes an attractive model and makes the pictures - but if the idea itself is to be originated, where is the advertiser to find a photographer who wants the commission?Just here is where one of your opportunities is wandering aimlessly about without a door to knock on.
Of course, some photographers are more apt than others at such work. Some grasp an idea quickly and in working it out can put a lot of life and snap in a picture - and that's what the advertiser wants.
Each of our contests has developed new prize winning talent and these photographers, as well as many whose pictures were not awarded a prize, have it in them to do just as good illustrative work for other advertisers as for us.The prizes in the 1915 contest were awarded as follows:
First Prize - W. B. Stage,
Second Prize - Geo. J. Botto,
New York. Class II.
First Prize - H. V. Roberts,
Utica, N. Y. Second Prize - W. B. Stage,
New York. Class III.
First Prize - John Baldridge,
Waldron, Mich. Second Prize - Jas. J. Ryan,
Berkeley, R. I. Class IV.
First Prize - Julius Schabtach,
Buffalo, N. Y. Second Prize - John S. Neary,
Trenton, N. J. Class V.
First Prize - Chas. E. Mace,
Estes Park, Colo. Second Prize - Percy DeGaston,
Tropico, Calif. Class VI.
Wm. S. Ellis, Philadelphia, Pa.
Our space does not permit us to show all the pictures that won prizes or were purchased, but those shown are excellent examples of pictures that have a selling punch. They are human interest pictures that tell their story - that create a desire for the goods they advertise.
FROM 1915 KODAK ADVERTISING CONTEST
By W. S. Ellis Philadelphia, Pr.
STUDIO LIGHT INCORPORATING THE ARISTO EAGLE ESTABLISHED 1901 THE ARTURA BULLETIN ESTABLISHED 1906 Vol.7 JANUARY 1916 No. 11
Just look at a few figures indicating the business progress of the year 1915.
Saving Deposits in October, $710,336,000. Previous record,$693,339,000.
Wheat crop in western provinces, 341,585,000 bushels. Previous record, 200,000,000 bushels.
Canadian exports in October, $84,102,000. Previous record, for any month, $60,402,000.
November bank clearings at Winnipeg, $242,030,654. Previous record, $209,574,750.
C. P. R. net earnings in October, $6,579,434. Previous record for any month, $5,602,858.
Dominion Government revenue for November, $17,072,456-the largest total for one month in the country's history.
Figures like these are good antidotes for pessimism.
Seed R Plates combine extreme speed with the finest qualities of the ideal portrait plate.
It's a Seed Plate you need.
FROM 1915 KODAK ADVERTISING CONTEST "Take a Kodak with you"
By W. B. Stage New York, N. Y.