The United States has decided upon its method of raising a great army - is actually selecting it now. The loyalty of our citizens is unquestioned, but we have been taught by experience that those men who can best serve their country in industrial work, by keeping our army and a great part of the world supplied with food, ammunition and supplies, must be conserved.

Selective conscription means that the trained mechanic who prefers army life and the trained sharp-shooter who prefers to dabble in mechanics will not be allowed to follow their preferences, but will be required to serve their country in that capacity which will insure a fighting and industrial army of the greatest efficiency .

Every locality will furnish its quota of men and every photographer can and should secure his share of the business that will naturally come from photographing the men who will make up this army. A man is not compelled to be photographed, but most of them will be, and if you don't advertise for the business now, later on it will go to somebody else.

Loyalty   first to country, then to home.

Loyalty - first to country, then to home.

To cheer those who cannot serve as you serve but whose hearts are with you - your photograph.

There's a photographer in your town. Eastman Kodak Company, Rochester, N. Y.

Portrait by Benjamin Paris, France.

Portrait by Benjamin Paris, France.

Portrait by Benjamin Paris, France.

Portrait by Benjamin Paris, France.

As soon as a soldier leaves home he will find there is a demand for his portrait in uniform. There will be a demand even before he leaves home, for many of the boys will not go into training at once, and the photographer who advertises for this business now - who makes a display of pictures of men who have enlisted for the Army, the Navy, the Marines, the National Guard, or other military organizations - he will be the busy photographer this year.

We have not lost sight of the fact that we can help the photographer who is willing to advertise for this business. We offered three suggestions last month with three cuts from original drawings made specially for this advertising. This gives you material to start your campaign.

On page fifteen we show a facsimile of a full page ad. which will appear in the June 23rd issue of the Saturday Evening Post. With a circulation of almost two millions, practically every man who will serve in our first great army, as well as those who will be interested in having his portrait, will see that advertisement.

It is a strong argument for photographs and will start a definite trend of thought towards the desirability of photographs of those who will make up the first half million of our army. Again we must emphasize the fact, however, that we can only say to the reader - "There's a photographer in your town."

In some cases this may be sufficient to bring you business - but not all the business you can get if you advertise as well. What of the man who decides he wants photographs - decides he will have photographs made but thinks he may as well put off the matter until he is in actual training? Your advertising will get this business.

You have ample time to get your advertising under way if you begin at once, but there is not more time than you need. It takes some time for advertising to soak in and it takes successive advertising to produce a continuous flow of business just as it takes successive plantings to keep your table supplied with fresh vegetables.

There is still a big demand for the cuts we offered in our advertising suggestions last month. We expect a larger demand this month. Get your order in early and be sure of your cuts.

We leave for the last the one precaution every advertiser for soldier business should take. Don't allow any - "Be photographed now - to-morrow may be too late" type of appeals to enter into your copy. One can appeal to sentiment without being pessimistic about it. There are a sufficient number of good reasons why the soldier should have portraits made for the folks at home that are not of a calamitous nature. A pessimist is a man who "Fletcherizes" all his bitter pills, but it must be remembered that most people prefer to have them sugar-coated and swallow them whole.

The Princes Of Bourbon. Portrait by Benjamin Paris, France.

The Princes Of Bourbon. Portrait by Benjamin Paris, France.

The copy on page fifteen is a good example to follow, and since it is to have such wide publicity, it is good copy to repeat in your newspaper advertising. But whatever advertising you may do - do it at once and keep it up until you get results.