This section is from the "Studio Light Incorporating The Aristo Eagle - The Artura Bulletin 1917" book, by Aristo Motto. Also see Amazon: Studio Light Incorporating The Aristo Eagle - The Artura Bulletin 1917.
Fourteen Prizes, $100.00 to $750.00 Each, for the Best Pictures for Illustrating Kodak Advertising.
We have increased the number of prizes in the 1917 Advertising Contest to fourteen so that there will be a greater opportunity for each contestant to win a prize that will repay the effort that may be made.
We rely upon the prize winning pictures in these competitions for most of our advertising illustrations. Our advertising is written around the pictures, but the pictures must be as convincing as our text. In fact, the pictures must be able to stand alone - must get the idea to the reader whether he reads the text or not.
If the picture is more convincing than anything we can say, we devote most of our space to picture - if it tells the whole story of the good times one can enjoy by owning and using a Kodak, we merely add to its suggestion, "Take a Kodak with you" or some similar phrase, and set it to work as an advertisement.
All of the advertisements in the magazines are not carefully read but everyone sees the pictures, so the advertisement with a picture that tells a convincing story has the advantage.
We want selling pictures. And selling pictures are the ones that impress their story on the mind in a flash. There is never any question about the story a real selling picture tells. It must make the thing for sale so desirable that, so far as the desire is concerned, the sale is made.
You may see thousands of pictures made with Kodaks and all of them may tell interesting stories, but never a suggestion be given of the good fun for the one who made the pictures. If there had been a second camera to include the boy or girl with the Kodak, the part it played in the good times would immediately have been apparent and the Kodak would have taken its share of the credit.
This is the important point about advertising illustrations for our use. It's much the same as hunting or fishing pictures. Pictures of the game have no special interest except as natural history subjects, but if the hunter is pictured in the act of bringing down the game or is in any way made an active part of the picture, interest immediately centers around the hunter and the picture at once appeals to the sportsman.
Artura Iris Print, From Eastman Portrait Film Negative.
Middle Atlantic States Convention Demonstration By W. B. Poynter, Cincinnati, Ohio.
The pictures we want need not be made with Kodaks, but Kodaks or Kodak sundries must be used when the picture requires such articles.
The Kodak Advertising Competitions have brought many photographers into this line of work, and some of them have found a profitable market for other pictures than those advertising Kodaks. Our competitions offer an incentive for taking up such work, as the prizes are well worth while.
First Prize . . . $750.00
Second Prize . . 500.00
Third Prize . . . 350.00
Fourth Prize . . 250.00
Fifth Prize . . . 200.00
Sixth Prize . . . 150.00 and eight prizes of $100.00 each.
The winner of the first prize shall be awarded no other prize, and no contestant shall be awarded more than two prizes. The contest will close November 1st, 1917, at Rochester, N. Y., and October 20th, at Toronto, Can.
Circular giving complete terms of the competition will be mailed on request or may be had from your dealer.