MR. M. A. Grady, whose pic-tures we are reproducing in this issue of Studio Light, is an example of the type of photographer who is also a progressive and successful business man.

Mr. Grady has been in business slightly less than three years, yet in that short time he has not only become one of the most prominent photographers in the city of Seattle, but is also president of the Photographers' Association of the Pacific Northwest.

His formula for his business success is a very simple one - truth in advertising; honesty in merchandising.

However, one doesn't build up a big business of satisfied customers in so short a time unless there is also a very good understanding of what service means to modern methods of merchandising and a thorough appreciation, as well, of the value of advertising.

In Mr. Grady's alphabet of business, "A" stands for advertising - consistent advertising.

Possibly every photographer could not duplicate Mr. Grady's success, but the fact remains that there is business for every photographer who is a good workman or who employs good workmen; if he is a good business man; advertises to create a desire for photographs; treats his patrons fairly; gives them good value for their money, and makes it a pleasure and a satisfaction for them to be photographed.

As for the quality of Mr. Grady's work, our illustrations speak for themselves. They were chosen from his regular run of studio work and show excellent technical quality, subjects that are well posed and lighted, prints that reproduce all of the quality of the negatives.

It is the kind of work that creates a ready demand for photographs with the best class of buyers. And that's what most photographers are in business for - to sell photographs that don't come back to customers that do.

Mr. Grady is an enthusiastic user of Portrait Film and Artura Paper, a combination which gives him the widest possible latitude in working conditions and the unfailing quality which he demands in all of his work.

His photography is of a very sane type. He does not try to educate his patrons to advanced ideas of pictorial photography - his aim is to please them with good photographs, and in this he has been unusually successful.

Everything comes to him who goes after it.

Portrait Fi1m Negative. Artura Print By M.A. Grady Seattle, Wash.

Portrait Fi1m Negative. Artura Print By M.A. Grady Seattle, Wash.

Portrait Film Negative, Artura Print By M.A. Grady Seattle, Wash.

Portrait Film Negative, Artura Print By M.A. Grady Seattle, Wash.