COLLEGE year book photog-raphy, as apart from just class work, has become a profitable phase of the studio business when handled correctly. Competition for this work has often led to price cutting that in many cases has caused high grade photographers to withdraw from the field. They would rather stay out of it than produce work not up to their set standards.

College students, especially those about to be graduated, are usually willing, however, to put enough money into a photograph to insure quality. Further, the editor of the college annual in which these portraits are to be printed, and who usually decides on the class photographer, has come to consider not only the price, but quality and service as well in awarding his contracts. Editors hand down to their successors the accounts of their experiences. The new editor will be especially impressed by the quality appeal when poor work has queered his predecessor with his class. Service is also sought in the method of conducting the work and in practical suggestions from the photographer as to how the book can be improved. Thus the photographer who offers these advantages can offset the price handicap to some extent.

It is sometimes even possible to show how the higher priced portraits can be used and still keep the photography bill for the book down to the minimum. In such a case the contract is easily obtained. The following plan may be of some benefit if you are bidding for college annual work, or if you want to increase the work you are already doing.

Suppose that in looking over a collection of college annuals it was found that several did not contain group photographs of fraternities or sororities. The clubs, publications, and classes were usually pretty well represented pictori-ally, but in many cases the Greek letter students had only their names and chapter seals printed.

It might be suggested to each editor then, that he could improve the appearance of his book, make it more valuable to its readers and thus increase its circulation by printing the fraternity group photographs. His immediate objection will be the additional expense for photographs and the half-tone cuts for reproducing them.

This argument can be met by the following suggestions:

Let the fraternities pay for their own cuts. They now pay from ten to fifty dollars for their insertions and the small extra charge would probably be accepted in return for printing such a picture.

If they refuse to do this show the editor how the publication can assume the expense. The fraternity pictures would add to the engraving bill but where budgets for these books run from two to twenty thousand dollars such increase is easily added. That increased sales would result from the improvement in the book is the best argument for the use of these pictures. No additional space need be given the fraternities. The copy can usually be rearranged so as to permit the printing of the group.

Each fraternity chapter numbers from twenty to forty members and there are from five to seventy or more fraternities and sororities where such organizations exist at all. In one college numbering about two thousand under-grad-uates, over a thousand were fraternity men.

Finished prints can be sold at every fraternity house, and almost every member will buy one. The price for prints should insure a profit and still be reasonable enough to encourage large sales to make this work worth while from a financial viewpoint.

It is a desirable class of group work also, as fraternity men usually have considerable interest in their organization and appear promptly and in full strength at the appointed time. It is also found that additional portrait work is obtained. The men congregate at the studio awaiting their sitting. During this time they are shown samples of portrait work and some are induced to make appointments.

If a college near you does not include fraternity or sorority group photographs in it's annual, it would be worth while to make the suggestion to the editor. And now is the time.

Portrait Film Negative, Artura Print By Miss Peggy Stewart Canandaigua, N. Y.

Portrait Film Negative, Artura Print By Miss Peggy Stewart Canandaigua, N. Y.

Portrait Film Negative, Artura Print By Miss Peggy Stewart Canandaigua, N. Y.

Portrait Film Negative, Artura Print By Miss Peggy Stewart Canandaigua, N. Y.