This section is from the "Studio Light Incorporating The Aristo Eagle - The Artura Bulletin 1922 " book, by Aristo Motto. Also see Amazon: Studio Light Incorporating The Aristo Eagle - The Artura Bulletin 1922 .
The past year has been a rather trying one for all kinds of business, yet you have weathered it and can see better buisness ahead.
If accounts are to be relied upon, Christmas business was good. People have turned to photographs as a solution of their gift making problems because photographs are not expensive. There is a personal touch to the gift of a photograph - a sentiment that can not be measured in dollars and cents and that does not place an obligation upon the one who receives it.
Stress should be placed upon the gift making possibilities of photographs during the entire year in your advertising. Those who have received photographs as gifts may, in turn, be induced to give photographs, and this will make business for all photographers.
There is a decidedly optimistic note of encouragement in the way post war problems are being cleared up and there is every indication that there will be more general employment during this year under more normal conditions. The necessities of life are fairly plentiful and their prices are on the downward trend, all of which points to normal business for the photographer.
The Easter season can be played up strong in advertising and should be made almost as good as the holiday season has just been. Competition will probably be keen during the year - not competition between photographers but the competition of business men who are after the dollars that should be spent for photographs.
Advertise individually or get together and advertise for a bigger and better business for photographs. We wish you a prosperous and happy New Year.
Eastman Portrait Film Negative, Artura Print. From a Demonstrator's Negative.
The 1922 National Convention date for the P. A. of A. at Kansas City has been set for the first week in May. This is something of an innovation but there seems to be a number of very good reasons for an early convention and the experiment is to be tried out this year.
It has proved to be a good plan for other conventions, it gets away from the hot weather of July or August and it is a season when the portrait and commercial photographer, as well as the amateur finisher, is not too busy to attend.
It is a little early to talk of special features of the program but there is one feature which depends upon early publicity for its success. It is the wish of the executive committee to have an Historical Exhibit if it is possible to get sufficient material together to make a good showing.
Such an exhibit should be of great interest to the members and to visitors alike. The executive committee wants anything and everything that will show the progress of photography from the very earliest experimental days to the present time-Daguerreotypes, Ambrotypes, albumen prints from wet plate negatives, pictures by such early workers as Landy, Matthew Brady, the Civil War photographer whose pictures are of great historical interest, and other prominent workers down to the present day.
The apparatus used in the older processes is also desired for this exhibit, - cameras, lenses, wet plate equipment, etc. There must be a lot of interesting material for such an exhibit in existence if it can only be located.
It is the idea of the committee to first locate the material that is available for such an exhibit. If you have knowledge of pictures or apparatus that would be suitable for such an exhibit will you please notify the secretary, J. C. Abel, 421 Caxton Building, Cleveland, Ohio. The committee will then select the material that they wish to exhibit and have it sent to some one member who will classify and arrange it for exhibition.
It would certainly be an interesting exhibit that would show the progress of photography in ten year periods from the fifties down to the present time.
Don't send any material to the secretary for this exhibit, just notify him of what you have or what you can secure for such an exhibit.
We recently received the following letter from Burgert Brothers, commercial photographers of Tampa, Florida:
We are enclosing two prints showing the result of an experiment with your new Panchromatic Films. From this we found that Panchromatic Films can be used to excellent advantage in photographing window displays at night, giving full color-correction without filter and working just as fast as Portrait Film under these conditions. This window was lighted with the usual 100 watt mazda lamps. The exposure was 10 minutes with F. 22 stop. The identical exposure and stop were used with both Portrait and Panchromatic Films.
The colors in this window were green trees with ripe Temple Oranges and silks of the Temple Orange shade. This color is a very bright orange with a touch of red in it, resembling more of a tan-garine color.
We are using a great many Panchromatic Films now and could not get along without them. Yours very truly, (Signed)