PEOPLE who earn their livings by photography, who spend practically all their time in photographic studios, who actually think and live photography, are apt to imagine that the public knows as much about the inside of the studio as they do. Because they are so thoroughly familiar with everything connected with portraiture, they take it for granted that people outside are equally well informed.

This is a mistake and photographers should do all in their power to remedy it. There are thousands of people who ought to be photographed - but they will not go into a studio because the very idea is hateful to them. These people will tell you that they cannot bear the thought of having their heads screwed up in a headrest, their arms and legs twisted into all sorts of unnatural shapes, and to be told to look pleasant and stare into a lens that looks as formidable as a 6-in. gun.

Quite a large number of sitters come into studios fully believing that they are going to endure that sort of thing. You cannot blame them. They have not been thinking, reading and talking photography during the past ten years; they have been interested in other things; they do not know that a great change has been made in photographic methods and that sitters are not now tortured as they were the last time they visited a studio. Photographers have never told them of these changes.

Portrait Film Negative, Vitava Print From the Kansas City National Convention Exhibit.

Portrait Film Negative, Vitava Print From the Kansas City National Convention Exhibit.

The attractiveness of the modern studio has never been presented to them. Many photographers' advertising still speaks of "skilled operators," "modern apparatus," and "up-to-date instruments" - talk that suggests surgery and gives readers "the shivers."

What a busy time photographers would have during the next seven months if every person in the country who hasn't been photographed for ten years could be induced to give a sitting before the end of 1922. It would be easier to accomplish if people were aware of the attractions of the modern studio; if they were convinced that the old torture chambers had been abolished and that it was now just as enjoyable to go to a studio as to go to any well regulated business establishment.