When the stork visits the homes of the best people of Kansas City it is only a short time until the happy parents receive the congratulations of the Green-Crane Studio. The card of congratulation is very neat and bears the following text:

We wish to congratulate you on the happy arrival of your little daughter.

The Green-Crane Studio Photographers of Children Miss Natalie Green

Miss Charlotte Crane.

Of course there is an address and telephone number and at one side of the card a delicately outlined crane tinted an emerald green. In fact this green crane is the studio trade mark and figures prominently in all its advertising.

The partnership of these young women is a very happy one and it is interesting to learn how it came about. Miss Green decided to adopt photography as a profession on leaving school, became a retoucher, worked in oil colors and after considerable experience, accepted a position with Mr. Ed-mondson of Washington, D. C. Later on she went to New York where she was employed by the Walter Scott Shinn and Mish-kin studios and studied miniature painting, becoming so expert that it is not astonishing for her to receive several hundred dollars for a miniature in oil on ivory.

Miss Crane studied mechanical drafting at Washington University in St. Louis but later became interested in photography and chose it as her work. During the war she served one year overseas in Y. M. C. A. work, and on returning she also secured a position with Mr. Edmondson of Washington.

It was in the studio of Miss Reineke of Kansas City, where both were employed for several years that Miss Crane and Miss Green became acquainted. And the training they received there

PORTRAIT FILM NEGATIVE. VITAVA PRINT

By The Green-Crane Studio Kansas City, Mo.

was of just the right sort to finish their training for a business career "on their own."

To a casual Kansas City visitor, it would seem that these women had gone into the country to open a studio but they understood local conditions and have been successful.

The Green-Crane Studio is located in a community center of the fashionable country club district which is surrounded by beautiful homes of the city's wealthy residents.

On entering the studio one is at once impressed with an atmosphere of quiet, peace and harmony, for there are no flashy or violent contrasts to offend. The furniture, hangings and decorations are made to conform to a plan of simple and charming refinement. A few choice examples of their work are seen on the walls and the entire studio is arranged to produce a pleasing and artistic-effect.

Their equipment of cameras and lenses is complete and a great variety of toys and the extreme cleanliness of the entire place indicate that this is a studio which caters to the mother and her children.

When it is considered that all of the daylight effects are produced by a direct, west, side-light the results are unusual. Of course artificial light is also used when necessary.

While both are capable workers in all branches of the business, Miss Green usually handles the camera while Miss Crane entertains the youngsters. Miss Green also does all of the coloring while Miss Crane is the printer, and a very fine one too.

Both declare that much of the credit for their excellent pictures is due to the quality of Eastman Portrait Film which has been used exclusively since the studio opened its doors about eighteen months ago.

Artura and Vitava are also used exclusively in the printing room and it is interesting to know that their negatives are practically all 8 x 10 size and that many of their pictures of children are printed on the Old Master surface of Vitava and sold at a slight advance in price.

One of their characteristic advertising cards is about post card size and at the left end is mounted a small photograph (1 1/2 x 2 1/4 inches) of an attractive child. There is an embossed line around the picture and at the right the following text:

Are you keeping a photographic record of your kiddies as the months slip by? If not, you are losing that which even the best of memories can not retain, for children don't stay little long. Beneath this is the Green-Crane Studio signature, address, telephone number and the green crane that is always a part of it.

PORTRAIT FILM NEGATIVE, VITAVA PRINT

By The Green-Crane Studio Kansas City, Mo.

By consistent advertising they try to persuade parents to have the baby photographed before it is six months old, knowing that if they can get this first picture it will be much easier to keep the mother and father interested in a picture record that will bring them to the studio often.

We feel sure that our readers will enjoy these excellent examples of child photography as much as we have enjoyed the privilege of selecting and publishing them.

ALL SIDES OF THE BUSINESS What's Your Rating On This Studio Score Card?

Below are listed some of the most important features of a good photographic studio and an approximate estimate of their relative importance.

We say, approximate estimate because we could not find two people to agree on this matter. If you don't agree, the score card will be all the more interesting because you will revise it to suit your ideas of the relative importance of the various items.

The well equipped and efficiently operated studio would score 100%, but one would hardly be able to claim such a score unless there was no room whatever for improvement.Run over the list and total your score. It may suggest improvements that can be made in the efficiency of your business and it's a good time to make them.

Grand Total Indicating Rating Of Your Studio

PORTRAIT FILM NEGATIVE, VITAVA PRINT

By The Green-Crane Studio Kansas City, Mo.