Another type of consumption, which in itself is not positively harmful to the body or mind, we may designate as unwise consumption.
Whenever either of two goods is capable of satisfying a want, obviously, the use of the one which involves the greater labor to procure is unwise. The early colonists, and later the frontiersmen in the West, found it necessary to substitute corn for wheat as a material for making bread. They preferred wheat bread, but their good sense soon taught them the advantages of eating corn bread instead. Here is an example of economical consumption. It was economical for the simple reason that corn was easier to grow than wheat. Some of the early settlers, however, went to great extremes in an effort to satisfy tastes which they had acquired in Europe, and which could be satisfied only in old settled countries. They planted vineyards, from which they expected to get, in a short time, a supply of wine sufficient for their needs. Almost without exception their expectations were not realized. Consequently, they turned to apple cider and corn whisky, both of which were easily produced on the frontier. Modern business conditions tend to lessen the differences in value between two goods equally serviceable, yet even today there is need to compare the disadvantages arising from the higher price of one good with the disadvantages one may feel in having to adjust his taste to another good more easily procured.