This section is from the book "The Flowing Bowl - When And What To Drink", by William Schmidt. Also available from Amazon: The Flowing Bowl: When And What To Drink.
Men drink to quench thirst, on account of a drink's effect, to get an appetite, to promote digestion, to enjoy its taste, for curiosity, from habit, because of discouragement, on account of ambition, to forget poverty, to show their riches, because of sickness, because they do not feel well, for the purpose of learning, to dispel sorrow. This one wants to warm himself; that one is overheated and wants to get cool; one has lost in Wall Street; another's shares have gone up; one man's best girl went back on him; another is going to marry the best girl in town; one drinks behind the door, another in a public place. Some men will drink out of pure style; they want to show their diamonds and jewelry, their costly clothes, and mainly their money. But most men will drink because it is "business." I remember a circumstance that occurred between a diamond broker of Maiden Lane and myself. One fine morning a customer entered his store to buy goods, but the broker did not succeed in selling, when all at once the idea struck him, u A nice drink might bring him to terms." He invited his customer and up they came to the bar. With a twinkle in his eye he ordered "Two of those famous Sans Soucis." I went to work and built up the glasses, a l' Eiffel tower, with all the necessary fruits and flowers, and after having received a pleasant compliment from my guest, I saw them going down to the store once more. As I was afterwards informed, the broker sold his customer $10,000 worth of goods with ease.
 
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