This section is from the book "Scouting For Rural Boys. A Manual For Leaders", by Boy scouts of America. See also: Outdoor Adventure Manual: Essential Scouting Skills for the Great Outdoors.
This plan of one day campaign has proven very successful in rural territory-small towns and open country neighborhoods may do entire job in a single half day or evening. The following steps are recommended:
I. Advance Planning.
To be worked out with the neighborhood committee, Executive, Field Executive and Scoutmaster (or Scoutmasters).
1. Select "General Chairman" for neighborhood.
2. Fix campaign dates and hour to start and finish.
3. " Outline a required schedule.
4. Outline ways to get workers and to mobilize attendance for "early bird" breakfast-noon luncheon or the "Dusk Supper" for finish report.
5. Develop publicity plans.
c. Church day.
d. Deliver "telegrams" to workers and wives.
6. Discuss breakfast, luncheon or supper meeting.
7. Outline making of "Prospect List" and "rating."
II. Four Day Schedule.
A. Friday (Check-up Day).
1. Check attendance for "early-bird" breakfast. Place, servers and plan for paying for it, arranged in advance.
2. Check plans for demonstrations.
3. Check plans for Sunday services.
4. Check prospect list and ratings.
B. Saturday (Demonstration Day). 1. Demonstrations by Scouts.
FARM BOY's BROODER HOUSE AND BABY CHICKS
C. Sunday (Church Day).
1. Scouts in Church.
2. Sermons on Scouting.
D. Monday (Money Day).
1. "Early bird" breakfast or luncheon with Scouts to help get attendance.
2. Teams start their canvass.
3. Reports to headquarters when prospects have been seen.
4. Plan a "Victory" dinner or luncheon.
III. Getting Attendance at "Early Bird" Breakfast or Luncheon.
The following five devices have proven useful in getting enough solicitors out to the breakfast or luncheon:
1. Secure 30% or more men and teams than are essential. More teams with smaller number on a team. When a man accepts a soliciting job, write or telephone thanking him.
2. Write wives advising them "no need to get breakfast or luncheon that day."
3. Furnish the breakfast free. Tickets to captains a week in advance.
4. Get telephone company to call men at 6:45 A.M. for breakfast or 11:45 A.M. for luncheon. In larger towns, three to six men can handle this job.
5. Scout calls for team member at 7 A.M. and escorts him to meeting. Breakfast meeting starts at 7:30 A.M., noon luncheon starts at 12:30 P.M.
IV. Breakfast or Luncheon Program. 1 Opening-"grace", song, etc.
2. Explanation of campaign plan-Chairman; with questions and suggestions by members.
3. Word from Scout Executive or campaign manager.
4. Prospect cards distributed.
a. Cards sorted into as many pack as teams.
b. Each team takes pack-selects prospects they wish to see, then exchange packs after 3 minutes. Continue until all cards are "accepted"-Scouts helping with the interchange.
5. Everybody urged to stay until meeting closes.
6. Arrange for check-up and follow-up on every team captain and his solicitors.
a. Teams report to captains during morning or afternoon.
b. Captains meet at noon to check progress.
c. Captains to follow up on teams in afternoon.
7. Announce hour and place of closing meeting. This will enable the whole effort to come to a dramatic, successful close.
Send all captains and solicitors away feeling fine and satisfied customers because they too have had a chance to serve boys in a vital way.
V. Some Campaign Economies.
1. Postage: Scouts as messengers deliver letters to prospects.
2. Publicity, cards, forms-prepare so they can be used in all sections of council and its districts.
3. Folder: Campaigns can be successful without printed folders; they must be good, attractive and well illustrated if used.
4. Stenographic help: The High School Commercial Department may often be secured to help as their good turn and for practice opportunities.
5. Printing: Printers often give printing as their pledge, stenographers will type work as their gift.
6. Groceries: Chain stores and grocers often contribute (instead of cash) supplies which can later be sold or used in camps. This plan should be used sparingly.
7. Meals: Camp menus for Campaign breakfast can be done at low cost.
8. Press publicity: Some papers will carry display announcements. Sometimes the locked "form" may be used by other district papers too. Country newspapers should be furnished human interest stories, prepared carefully in advance.
VI. Campaign Closing.
This should cover the items of Victory Dinner, post-campaign survey and efforts toward building a permanent constituency which have been discussed in this chapter.