This section is from the "Studio Light And The Aristo Eagle - A Magazine Of Information For The Profession 1909" book, by Aristo Motto. Also see Amazon: Studio Light And The Aristo Eagle - A Magazine Of Information For The Profession 1909.
It is obvious that two photographers in the same town would not care to use the same cut, and we are therefore obliged to limit this offer to one photographer in a town. It will be a case of first come first served. The first order from a city will be promptly filled. Succeeding orders(if any) will necessarily be turned down and the remittance, of course, will be returned.
We shall vary the style and size from month to month, shall have good drawings and good cuts, and shall endeavor to make this service highly valuable to the profession. We shall not make a dollar of direct profit on it. We hope that it will prove profitable to you - but you must not expect too much in immediate results. The advertising road is a long one to travel on, and the fare is high - but if it is steadily followed and is backed up by good goods and good service, the Advertiser is sure to arrive on schedule time at the terminal station - Successtown.
A BAD DREAM Br-r-r-r-r - "Hello! Is this you, Mr. Thompson? This is Mrs. Brown of St. Paul's Church. We sold all those large pictures of the church at the Church Fair last night, and we can sell fifty more to-night if we can get them."
"I'm tremendously sorry, Mrs. Brown, but I haven't any more eight by ten paper; you see, I buy all my paper direct from the factory, and it will take at least three days to get here."
"Oh Dear!" - Gloom!
Smash! Well of all the careless - there goes my big toning tray and it will take a week to get one from the factory - more gloom.
Why, what's the use of worrying, you can send over to the stock house and get your eight-ten paper and a new tray, and have 'em here in thirty minutes.
Yes, I know I could in the good old days, but there are no stock houses now; you see, we figured out that we could save the retailers' profit by buying direct from the factory, and also always have fresh goods to use direct from the factory - so the stock houses went out of business.
- Please, Mr. Thompson, we're all out of Pyro - Jimmie forgot to order any - and the printer says that five-seven paper is so old he can't use it. -
Well, you ought to have made a good bit extra by saving the dealers' profit.
Saved! Extra profit! - Say, you come here, young man, and have a look - see that store room - there is more extra profit tied up in there than I can get out in twenty years, and no matter how carefully I plan my buying - we are always out of what we want in a hurry, and in spite of everything, stock will get old on my hands.
Well, can't you exchange with the other photographers? Wish I could, but they are all in the same bad boat that I am - we always seem to be out of everything that's needed.
Oh! Wow! My, but that was an awful dream. Mighty glad we didn't all take up with that "from factory to user," extra profit scheme - guess the stock man earns his profit all right.
"Jimmie, run over to Smith's and get three gross Aristo cabs., two dozen fourteen-seventeen Royal Bromide, and a half dozen
Six-H Retouching pencils - and, wait a minute, give him this check for last month's account."
A slight lustre to the surface of a sepia print imparts a depth and delicacy to the shadows that adds greatly to its attractiveness. Many photographers are producing this effect by applying wax to the surface of the print and many more or less satisfactory formulas for this purpose have been published. Unfortunately the photographer is not always able to secure just the proper ingredients, and if the effect is not all it should be he gives up the idea as impractical.
Nepera Waxing Solution is made especially for the purpose and will afford good results every time. It is especially effective on sepia toned Royal Nepera prints. Apply evenly with cotton flannel and rub into the surface.
The price is twenty cents per bottle, at all dealers'.
Auspices M. L.Jones, Ft.Wayne, Ind., April 6, 7, 8.
Auspices Walter K. Schmidt Co., Grand Rapids, Mich., April 14, 15, 16.
Auspices O. H. Peck Co., Minneapolis, Minn., April 20, 21, 22.
Auspices Illinois College of Photography, Effingham, 111., April 27, 28, 29.
Illinois Convention, Springfield, 111., May 4, 5, 6, 7. Auspices W. F. Uhlman, St. Joseph, Mo., May 11, 12, 13. Auspices Charles Lawrence,Wichita, Kansas, May 18, 19, 20. Auspices C. Weichsel Co., Dallas, Texas, May 25, 26, 27. Auspices F. J. Feldman, El Paso, Texas, June 1, 2, 3. Auspices Ho\vland& Dewey Co., Los Angeles, Cal., June 8, 9, 10. Auspices Hirsch & Kaiser, San Francisco, Cal., June 15, 16, 17.
Auspices Portland Photo Supply Co., Portland, Oregon, June 22, 23, 24.
Auspices Tacoma Dental & Photo Supply Co., Tacoma, Wash., June 29, 30, July 1.
Auspices Robt. Dempster Co., Omaha, Neb., July 14, 15, 16.
Auspices Memphis Photo Supply Co., Memphis, Tenn., July 20, 21, 22.
"WE believe permanency is the Keystone of Photographic Success, and all brands of paper bearing our Trade-mark are manufactured on this principle. We hold our consumer's reputation and success identical with our own. We surround both with every safeguard known to chemical science and our own experience."
From An Aristo Platino Print By H. E. Gray Houston, Texas.