This section is from the "Studio Light Incorporating The Aristo Eagle - The Artura Bulletin 1911" book, by Aristo Motto. Also see Amazon: Studio Light Incorporating The Aristo Eagle - The Artura Bulletin 1911.
Styles are originated to sell goods. Styles, - new styles, create a demand. It is the demand you want. You who have something to sell. If you don't find a style lying around loose where you can put your hand on it, look in a Canadian Card Co. catalogue and pick one out, - then push it. Advertise it in your paper, not once but a dozen times, in a different and attractive way each time. Make up clean, fresh samples of your work in the new style and make enough so that you will be able to make frequent changes in your showcase to conform with your newspaper advertising. Make the passer-by stop and look at your work and have something new for him to look at. Make him want pictures in the new style. Make him feel you are always abreast of the times. Don't worry about a few old mounts you may want to get rid of, for it may lose you dollars of profit in something new.
By H. Walter Burnett - Seed Plate London, England.
Are you, Mr. Canadian Photographer, going to be a booster for your own National Association this year, 1911?
We believe you are. This is to be a banner year in the profession of photography, so let us show our confidence and enthusiasm by putting in an appearance at the Annual Convention of the Photographers' Association of Canada. Let us tell the other fellow what we know and find out what he knows. Some of us may feel we don't want to tell what we know and some of us may know but little to tell, but we can all learn and there will be those who will be there to tell what they know and they are not all little fellows either. It is the way they grow large.
Too many of us are prone to hide our light under a bushel and then crawl under with it, so we not only hide our own light but are unable to see how brightly the other fellow's light is burning. The photographer who gets ahead, like the physician or barrister, is the one who keeps abreast of the times by attending conventions, lectures and other similar gatherings where the latest ideas are discussed, and where he may come in contact with the broadening influences of his more successful fellow-man.
The date of the Convention is July 5th and 6th - and the place, the Camera Club Rooms, Toronto. A splendid program is being arranged by the executive committee and fine exhibits are expected from many of the leading American Galleries.
Be sure to keep these dates open and attend your own convention. Any further information will be gladly supplied by T. J. Leatherdale, 350 Yonge street, Toronto, president, or C. B.Wilson, Well and, secretary.
The obtaining of diffusion when enlarging by means of a silk bolting cloth is a simple matter when enlarging in a dark room, but when some form of enlarging camera is used where the paper is enclosed in the camera, it becomes a different proposition.
It has been suggested that when a camera of this type is used, that the bolting cloth be mounted on a sheet of clean glass the size of the enlargement, and placed in the camera in contact with the sensitive paper. This method allows the placing of the cloth directly in contact with the surface of the paper, or with the glass interposed. A pleasant softness may be obtained by placing a sheet of fine matte celluloid, or ground glass in front of the paper.
Our pictures of brides are distinctive. The delightful effects we secure in the lighting and handling of dainty draperies are appreciated by discriminating friends.
Seattle, Wash.............June 6, 7, 8
Spokane, Wash...........June 13, 14, 15
Butte, Mont............June 20, 21, 22
Salt Lake City, Utah.........June 27, 28, 29
Denver, Colo..............July 5, 6, 7
Kansas City, Mo. . . .....July 11, 12, 13
St. Louis, Mo...........July 18, 19, 20
"WE believe permanency is the Keystone of Photographic Success, and all brands of paper bearing our Trade-mark are manufactured on this principle. We hold our consumer's reputation and success identical with our own. We surround both with every safeguard known to chemical science and our own experience."
Mr. Melvin H. Sykes Artura Iris Print.