This section is from the "Studio Light Incorporating The Aristo Eagle - The Artura Bulletin 1911" book, by Aristo Motto. Also see Amazon: Studio Light Incorporating The Aristo Eagle - The Artura Bulletin 1911.
As the name implies, the windowpane screen is an accessory used to make window-lighting effects, and will be found very easy to construct and not at all expensive.
The advantage of a screen of this kind in the operating room is obvious.
Many beautiful "home portraits" are being made by those who make a specialty of this work and the window plays a very important part in most of these pictures.
A window screen of the kind shown in our illustration brings the window into the studio without the disadvantages ordinarily encountered in working by a window light.
The screen may be placed in any position in the operating room where the light will fall at proper angle and beautiful negatives made, with full detail in the shadows and no halation whatever, as when a real window is included in the picture.
The framework of the screen is covered with muslin or tracing cloth, which in turn is covered with "Windowphanie." This is a thin tissue, coated with a gelatine like substance, and is used for covering windows to give a leaded or stained glass effect.
It may be bought at any wall paper store in rolls the same as wall paper and is placed on the screen by soaking in water and squeegeeing in contact.
Care should be used to select material without colors. The plain effects such as are shown in our illustration are best and will give a soft, translucent and well diffused light.
A strip placed across the top of the screen with a curtain draped at either side and a book, or a vase of flowers, on the window shelf, adds to the homelike effect.
The shelf may be made adjustable so that it can be lowered for pictures of children, or raised to give the effect of a high hall window for three-quarter length figures. When the window shelf is made adjustable, a panel should be made of some light material to fit under the shelf when it is raised, and the screen need not be changed.
When the screen is placed in the proper light, with several toys on the shelf within reach, a child will soon feel quite at home and no posing will be found necessary.
The many uses of the above screen and the additions that may easily be made to it to obtain different effects, are innumerable.
In a recent issue of the Saturday Evening Post twenty-two of the advertisements are illustrated by photographs. In the April issue of Everybody's Magazine sixty - two advertisements, and in the April issue of Country Life in America, one hundred and sixty-four advertisements are illustrated by photographs.
"Who can I get to make advertising photographs for me?" is a question that is frequently heard wherever advertising men get together.
There are, of course, two classes of such pictures - those that are just photographs, and those that tell a story. There's business for you in both. Good straight commercial business at fair prices for photographs - any price that you may care to ask for those pictures that illustrate an idea. We would like to see the photographers get more of the latter class of business, and those of them who qualify for it can get it.
Our prize offers for photographs - they amount to$2500.00 this year - are made with a twofold object. First, to get pictures for our own advertising, and next to assist those photographers who are interested in getting in touch with this important field.
The Portfolio of our 1910 Kodak Advertising Competition gives a line on just what kind of work should be made for this purpose - not merely our own individual judgment on this subject, but the judgment of a jury consisting of some of the ablest advertising men and photographers in the country.
A copy will be mailed free upon request.