Which is worth the most, ten minutes of the dark-room man's time or three or four dozen plates and a quart or so of developer?

According to a mathematical calculation based on prevailing prices, the plates and developer would have it. hut some photographers seem to figure just the other way.

Every once in a while a demonstrator receives a complaint of uneven density, and it always just must he the fault of the plates.

When the case comes to be investigated, careless preparation of the developing solutions is usually found to be the cause.

Instead of taking a lew minutes longer to carefully weigh the chemicals some photographers have a series of boxes which are supposed to scoop up just the right amount of carbonate and sulphite from the bins. Cases have been known when these supposedly accurate scoopsful have been weighed, to disclose inaccuracies as high as thirty per cent, in one or both of the sodas.

With such carelessness, with possible variations either way from the normal, how can you expect to secure uniform result--. Again, it is quite the common custom to dissolve the sulphite and carbonate in hot water. Now if the developer is wanted in a hurry, it is apt to be prepared and used before these solutions have had time to cool, with the result that the first few trayfuls of negatives show a startling gain in density, that no after treatment can successfully remedy.

Were it unnecessary to weigh these chemicals with extreme accuracy do you suppose the manufacturers would go to the trouble of figuring the formulae down to grains?

No matter how great the latitude of the plate you are using, and how accurate you are in timing, you cannot expect uniform results with carelessly prepared developer.

If you have ever been in Lincoln. Ill., you have probably met the man we speak of, and whose Home Portraits it is our good fortune to reproduce in this issue of Studio Light. Mr. C. L. Venard has been in business for himself only four years, but in that time has taken many Illinois medals, and has been made president of the Illinois Photographers' Association by his fellow craftsmen.

This is a pretty good example of what an energetic young man can accomplish, and Mr. Venard is certainly a bundle of nervous energy. It is only recently that he has entered the Home Portrait field, and our illustrations are from his first efforts along this line, but we predict a successful career for him as a Home Portrait photographer.

Mr. Venard was one of the first of the many to congratulate us upon our plan of business-creative advertising for the professional photographer, and he predicts that the first year will bring a million dollars worth of new business to the photographers of the United States and Canada.

He says in part, "I for one am going to carry my end of the log. I feel sure that by using the same copy that is used in the magazines, the photographer's advertising will work wonders for him."

This is the opinion of a man who is alive to his opportunities, and we in turn predict continued success for Mr. Venard and the Illinois Association, which was so wise in the choice of a president.

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