Excerpts from an article by an advertising expert which appeared in the magazine, Advertising & Selling.

An ad without a coupon! Without a key! Without a booklet in the background! Without a picture of the goods or the factory! Without any goods to show, in fact! An ad that helps competitors, and represents, not one Company, but the entire industry!

Such is the extraordinary ad which seems to be the most notable of the August output.

It is notable, not because of itself alone, but because of the series to which it belongs. * * *

In every ad of this series there has been one sentimental reason for photography, a small halftone of an individual or group, and the same slogan always at the end - "There's a photographer in your town."

In general, the series belongs to the Heart-Throb variety, but with a much more comprehensive purpose than most of such ads have.

As to what this purpose is, I have no authority to say. I have never, at any time, had any personal knowledge of the Eastman people or the Eastman policies.

From An Artura Iris Print By Cornish & Baker Kansas City, Mo.

From An Artura Iris Print By Cornish & Baker Kansas City, Mo.

But now comes the Eastman Kodak Company, representing Big Photography - Big Ideas - Big Methods. It spends a fortune teaching the American people to appreciate photography and to go oftener to the local studios. It brings out, for the first time, the romance and sentiment of Photography. It compels us to notice that wonderful "art preservative" which most of us undervalue. It reminds us that Time changes the faces of the people we love and that we need not trust to the vague sketches of memory alone.

The Eastman ads lift photography to a higher level. They give dignity to the local photographer. * * *

By daring to put out such a series of ads, Eastman has proved himself to be a Big Leaguer. He is a sport and a top-notcher. He is a pennant-winner and a pennant-holder, as there seems to be no one else in the photographic industry who has as much originality and breadth of view.

Such is the statesmanship of business. It is the large way of solving large problems. It is the efficient way.

Instead of trying to make small profits in spite of bad conditions, it goes to the root of the matter and changes the conditions. Such, at least, seems to be the purpose of the Eastman Company in its remarkable series of ad-sermons on the text - "There's a photographer in your town."

November. Our Illustrations

Proper training has played an important part in the career of most every successful business man, and this is true of photography as well as every other business. Our successful photographers of to-day were the apprentices and employees of other successful photographers, a few years ago.

Mr. David Baker, proprietor of the Cornish and Baker Studio of Kansas City, Mo., is one of those photographers who has had good training and long experience. And it has fitted him especially well for his own business career. Mr. Baker was associated for a number of years with Mr. D. P. Thomson, the veteran Kansas City photographer, after which he spent a couple of years with the Matzene Studio of Chicago. Returning to Kansas City, he entered business with Mr. A. B. Cornish, the partnership being an especially satisfactory and successful one. While Mr. Baker has been the sole proprietor of this studio for the last two years, the well known firm name has been continued as one of the assets of the business.

Mr. Baker, who is of English birth, is a very thorough workman and his portraits bear proof of the conscientious effort and care used in their production. His studio is not only modern in every respect, but is most artistically furnished and conveniently arranged. The reception and dressing rooms are exceptionally neat and attractive, and are always kept in most perfect order - a condition which appeals to a discriminating clientele such as Mr. Baker enjoys.

From An Artura Iris Print By Cornish & Baker Kansas City, Mo.

From An Artura Iris Print By Cornish & Baker Kansas City, Mo.

His portraits leave nothing for the imagination, neither are they mere copies of the features placed before his camera. They are true photographic portraits, beautifully lighted and posed, picturing the subject in the most pleasing and natural expressions. They are portraits that satisfy the customer, please the friends, and bring re-orders and new business.

Mr. Baker, like most Englishmen, is a stickler for quality above all things, and in a conversation with one of our representatives, made the following remarks: "There are many plates and papers on the market, but there is only one Seed and one Artura, both of which produce, in the final analysis, exactly what I work for under the light. I am glad to say I use both Seed Plates and Artura Paper."

We consider it a privilege to show a number of excellent examples of Mr. Baker's work in this number of Studio Light. They are reproduced from Artura prints, and we feel assured of your interest in the excellent results obtained.