First Day

9:30 - 11:30 a.m.

Plates. Exposure. Developing Agents and Developing. Dark Room, Skylight and Skylight Room. Lighting and Posing of Subjects from the Audience.

11:30-12:00 A.M.

Business Lecture. Subject - "Business Organization."

1:30 - 2:30p.m.

Complete Artura Paper Demonstration, from Exposure to Finished Prints. Full Explanation of Control of Softness, Contrast and Tone.

2:30 - 3:30 p.m.

Commercial Photography. Apparatus, Lenses, Prisms, Plates and Color Screens.

3:30-4:30 p.m.

Modern Reception Room Methods. Print Trimming, Spacing, Mounting, Show Case Dressing and Advertising.

4:30 - 5:30 p.m.

The Proper Handling and Developing of Platinum Papers.

7:30 - 9:30 p.m.

Commercial Photography. Interiors, Exteriors, Show Windows, Views, Machinery, Glassware, Furniture, Metals. Uses of Color Screens Illustrated and Explained.

Second Day

9:30-11:30a.M. Portraiture. Expression. Preparation of the Subject. Lighting. Posing (Hand and Figure). Plain and Artistic Draping with White and Dark Grounds.

11:30 - 12:00 a.m. Business Lecture. Subject - "Advertising."

1:30 - 2:30p.M. Improved Methods of Printing. Vignetting. Masking. Mask Cutting and Proper Registering. Border Tinting. Titling Negatives for both Black and White Letters on Prints. Printing Room Dodges, etc.

2:30 - 3:15 p.m.

Zelta Paper (Matte Albumen). Complete Demonstration of this New Paper.

3:15 - 5:30 p.m. Commercial Photography. Blocking Out and Retouching Negatives. Etching, Backing, Squeegeeing and Mounting for Loose Delivery or Binding. Preparation of Wood, Metals, etc.

7:30-8:30 p.m. Enlarging. Papers. Equipment. Development. How to Sell and Handle Enlargements.

8:30 - 9:30 p. m. Illustrated Lectures on Skylight Room Problems - Grouping, Composition, etc.

Third Day

9:30 - 10:30 a.m.

Negative Improvement. Retouching. Working in Backgrounds.

Etching. Local Reduction of Negatives. Illustrated by Projection Lantern.

10:30 - 11:30 a.m.

New and Easy Method of Obtaining Beautiful Sepias on Artura Paper.

11:30 - 12:00 a. m.

Business Lecture. Subject - "Salesmanship."

1:30 - 2:30 p.m. Printing Room. Azo Paper - Exposure, Developers, Developing and Sepia Tones.

2:30 - 3:00p.m.

Printing from Negatives Made at the School.

3:00-3:30 p. m.

Complete Demonstration of Dry Mounting with New and Improved Machine.

3:30 - 4:30 p.m.

Useful Helps. Ideal Copying and Air Brush Suggestions. Handling Broken Negatives. Avoiding Stains on Hands. Stripping Film from Negatives. Repairing Enameled Trays, etc., etc.

Note. - Lectures and Demonstrations will begin exactly at the time scheduled in program. If you are especially interested in any sessions please be in your seat at time mentioned.

Zelta offers you something entirely new in tone and texture of paper-----a means of giving your work an individuality that will make it distinctive.

From An Etching Black Platinum Print By The Misses Selby New York, N. Y.

From An Etching Black Platinum Print By The Misses Selby New York, N. Y.