A commercial photographer has adopted a simple but clever device for keeping an account of the number of sheets of paper used in a large job of commercial work. He has attached a small automatic counter to his printing machine. This counter works much the same as a cyclometer used on a bicycle to register the number of miles traveled.

Such a device has a tendency to make the printer more careful and on large orders, does away with the necessity of counting the prints which have been made.

Halation StudioLightMagazine1914 64


Eastman Professional School Demonstration

Halation StudioLightMagazine1914 65


We make but one condition in our offer of cuts for the use of photographers.

It is obvious that two photographers in the same town would not care to use the same cut, and we are therefore obliged to limit this offer to one photographer in a town. It will be a case of first come first served. The first order from a city will be promptly filled. Succeeding orders (if any) will necessarily be turned down and the remittance, of course, will be returned. It is also obvious that we cannot, on account of the cost of the drawings, furnish any large variety of cuts at the nominal prices quoted, and therefore can offer no substitute cut. The thing to do is to get your order in first, as it would not be fair to give the man who happens to get in his order early one month, apermanent advantage; we shall book no orders in advance. They must always specify the number of cut wanted. These cuts consist of the illustrations only, thus making it possible for the printer to change the wording or the amount of space to be occupied by the wording if so desired.

E. K. Co.

Halation StudioLightMagazine1914 66

Your portrait, as an Easter remembrance, will be most fitting to the occasion - will be appreciated by your friends as an evidence of your thoughtfulness.

Make the appointment to-day.


Quality Portraits Consistent Prices

No. 200. Price, 30 cents.

Halation StudioLightMagazine1914 67


Eastman Professional School Demonstration

Halation StudioLightMagazine1914 68

bulletin: the eastman school of Professional Photography for 1914

Cleveland, Ohio.........March 10, 11, 12

Grand Rapids, Mich.........March 17, 18, 19

Indianapolis, Ind..........March 24, 25, 26

Chicago, Ill..........March 31, April 1, 2

St. Louis, Mo.............April 7, 8, 9

Kansas City, Mo...........April 14, 15, 16

Wichita, Kan............April 21, 22, 23

Little Rock, Ark...........April 28, 29, 30

Halation StudioLightMagazine1914 69

Port. No. 23, Price 30 cents


"There's a photographer in your town"

This series of cuts is offered the photographer that he may use our copy with suitable illustrations for newspaper advertising.

The conditions governing our offer of these cuts are given on page 24. No orders are booked in advance and no cuts furnished until they appear on this page.

Port. No. 23 is the illustration for our ad, "Those pictures of father and mother - quaint in their old fashioned clothes, etc." The copy will be found on page 7.

This ad will appear as full pages in the March number of Everybody's and McClure's and the April number of the Cosmopolitan, which is issued March 20th.

The same copy will appear as quarter pages in the April Ladies' Home Journal, Woman's Home Companion and Saturday Evening Post.Connect up with this publicity - make use of our ad cut service for your local advertising.


Our business was established on a quality basis.

It has grown because we act on the belief that we can maintain our position in the trade just so long as we make better goods than our competitors - and no longer.

Our customers receive the benefit of the most advanced photographic thought of Europe and America. Our American and foreign factories are in constant touch with each other. Each has the benefit of the work and the discoveries of the other. The very breadth of our business enables us to give to each department absolutely the best that the world affords in technical skill and in producing facilities. The man with a new photographic idea turns to Rochester for a market just as he turns to Washington for his letters patent.

Our theory is that we can best serve ourselves by supplying our customers the best goods. Our acts have made this Theory a Policy, for we have not merely the desire to make the best goods but the means of converting that desire into a Reality.

In our thirty years in the photographic business there have been several revolutionary changes. Doubtless there will be many more. Whatever they may be our Policy shall be to furnish (without following every mere will-o'-the wisp) the very best of those goods which painstaking testing shall prove to be of benefit to our customers in the Simplification of Photographic Processes and the Advancement of the Art.

E. K. Co.

Halation StudioLightMagazine1914 70

Artura Print From An Eastman Portrait Film Negative

By Gerhard Sisters

(Of the Women's Federation)

St. Louis, Mo.

Artura Print From An Eastman Portrait Film Negativ StudioLightMagazine1914 71



Vol.6 APRIL 1914 No. 2


The outline of the program which has been planned for the Convention of Photographers which meets in Atlanta, Ga., June 15-20,1914, promises much to those who attend.

Care and thought have been given to building up a program which shall give, in logical and coherent manner, work which shall be educational in character and of thoroughly practical value.

The Association Committee has arranged for a presentation of the latest and best upon the technicalities of negative and print making by those who can speak with authority on these matters.

To the Women's Federation of the Association has been assigned the work which is to deal with photograph making from the art side.The Federation has secured for this work the services of Miss Kate Simmons, one of the best known and ablest teachers and lecturers on art in New York City. She will demonstrate, and show by practical illustrations, the art principles that underlie picture making and the adaptation of these principles of composition, line, lighting, etc., to portrait work in photography.

A certain period of each day will be devoted to these lessons, in regular class room manner, and every lesson will be generously illustrated by copies of great pictures and by photographs made by members of the Association. In addition to the lectures, Miss Simmons will privately give sincere, honest personal criticism of the work of any individual who so desires.

This offers to struggling workers an opportunity of unparalleled excellence to have solved for them points in their work, which, from lack of an application of an underlying principle of art, fails to satisfy in spite of its perfections from a technical standpoint.

Miss Kate Simmons

Miss Kate Simmons

Photograph by Pearl Grace Loehr.

The Women's Federation will, as usual, have their exhibit distinct from that of the general association, but will come under the ruling of the National Association, namely: three pictures from each exhibitor, to be passed upon by a jury of three, one artist, and two photographers.

All pictures submitted will be hung, those rating above 65% in point of excellence will be placed in the accepted class, all others in the rejected class. No names are to appear on any picture. All prints for the Women's Federation exhibit are to be unmounted.

The National Association will this year begin a permanent collection of pictures, selecting twenty of the best pictures exhibited, paying for each the sum of twenty-five dollars.

Pearl Grace Loehr.