This section is from the "Studio light a magazine of information for the profession 1914" book, by Sara F. T. Price. Also see Amazon: Studio light a magazine of information for the profession 1914.
And to make this the more remarkable - these twelve negatives were made at the first public demonstration of home portraiture in the Eastman Professional School and with a model whom the operator had never seen before.The negatives were made on Eastman Portrait Film.
When twelve such pictures are made in succession, not a single failure, every one of them good enough to deliver - it's not mere chance. It's an incontrovertible demonstration of the quality of the product and the ability of the operator.
These twelve pictures are worth your study, if for no other reason than to make you think seriously of what the Eastman Professional School can do for you. This is no mere school for apprentices. In it things are shown so clearly that apprentices can benefit, but its work is so carefully planned, is carried out so skilfully that there is real meat for the expert in its teachings. It has been well termed a post graduate course.
Every year the school has something new in goods and in methods. Every year it makes "coming again" worth while and the constantly increasing attendance proves its real worth to the fraternity. Seven hundred and eighty-three professional photographers and their assistants were enrolled at the recent New York City school - seven hundred and fourteen at Boston.
There's something worth while every day. Every minute is crowded full. The men who are under the lime light are in touch with all that is new in photography the world over - not only from the manufacturing end but because every year they are rubbing up against live photographers in all the important centers of the United States and Canada.
The Portrait Films, the home portraiture work, the commercial photography stunts, with the demonstrations in panchromatic work, are but a few of the worth while features.
There is something worthwhile for every professional photographer in every session of the Eastman Professional School.
ANOTHER $3,000.00 KODAK ADVERTISING CONTEST
The 1913 Kodak Advertising Contest was a success. And we expect that the 1914 contest will be a greater success. The conditions will remain the same, making it impossible for former prize winners to compete for any but the Grand Prizes.
This places all other professional photographers in Class A and makes the competition exceptionally keen. There is a double incentive for those entered in Class A. First, the chance of winning a prize, and second, the opportunity to compete in the Grand Prize Class in future contests.Photographers are becoming better illustrators. They are learning that it takes something more than good photography to tell a story. Our 1913 Kodak Advertising Contest brought us, by far, better pictures than any of our previous advertising contests.
There was a greater diversity of ideas and ideas are really the important thing in these competitions, though the pictures must also show good photography. Nevertheless we received many pictures that were absolutely devoid of the advertising idea, pictures that were merely good landscapes or good portraits and, except for the fact that they were photographs, connected in no way with Kodak advertising.
It is needless to say that such pictures could not win prizes. However, to help the future contestants to a realization of what we want and what we do not want, we are issuing a Portfolio of the 1913 Contest, which will be mailed upon request to anyone who is interested.
The 1914 Contest will close November 1st, 1914, at Rochester, N. Y., and October 20th at Toronto, Canada.
The paper without a disappointment
EASTMAN PORTRAIT FILM NEGATIVE, ARTURA PRINT
Eastman Professional School Demonstration