To the Photographers of America, Greetings:

In assuming the office of President of the Photographers' Association of America, I extend greetings and hope for a speedy return of business conditions that will bring a period of prosperity to photographers such as they have never experienced before.Members of our Association have noticed that the P. A. of A. has taken on new life and we are doing things. We are not only holding a convention each year, but we are, through the efforts of our Secretary, beginning to be of real service to members of the profession every day in the year.

The policy of the new administration is to not only continue the progressive work already begun, but we propose to inaugurate some new measures which we hope will place American photography on a higher plane than it has yet attained. The Code of Ethics adopted by the P. A. of A. at Indianapolis and by most of the sectional conventions held since, if lived up to, will do more to elevate photographers in the eyes of the public than anything heretofore suggested. We must go a step farther and insist that our members are ethical in fact as well as promise.

New President s Message StudioLightMagazine1915 229

FROM AN ETCHING BLACK PLATINUM PRINT

By Eugene R. Hutchinson Chicago, III.

We hope to have for the consideration of congress at Cleveland other matters that will be of vital interest to every man and every woman engaged in photography and if received favorably by our legislative body, each member of our Association will be given the opportunity of putting himself alongside other professional men and his business will be regarded as honorable and legitimate as any other profession. Why should it not be?

The key note of the 1916 convention will be getting more business for the photographer. While we expect to have the usual art instruction, the strong features of the convention will be to show photographers how to increase their business and how to make a financial success of it. We hope to make a part of our program especially attractive to the man who has not yet arrived - to "the comer." Some of our programs in the past have shot over the heads of many of our members.

It is too early to give out much concerning the program. I have but outlined what we have in mind for 1916. We ask that the photographers of America interest themselves enough in what we are trying to do to take out a membership in the P. A. of A. It costs but a little over a half cent per day, and if 5000 photographers will support us to the extent of a membership, I assure you that our Executive Board will accomplish things worth while.

We will welcome suggestions tending toward making either the Association or the convention of greater service and help to our membership. Fraternally yours,Bucyrus, Ohio, L. A. DOZER.October 1, 1915.

Our Illustrations

Mr. Eugene R. Hutchinson of Chicago, the author of our illustrations and the subject of this sketch, believes in photography as an individual medium of expression and makes it such. He considers a good likeness of the subject the first essential - puts this above the purely artistic - though he has a way of making a good likeness also an artistic photograph.

He objects to having his work compared to paintings or etchings. If it does not impress you as being photographic it is only because it is different. And there is no reason why a photographer should not have just as much originality as an artist working with any other medium.

One of Mr. Hutchinson's strong points is his wonderful imagination. He never seems to be at a loss for new effects. I have never seen such a great number of pictures made by one photographer that were so unlike one another. Each portrait shows individual treatment - a handling that best portrays the individuality of the subject. And at the same time his work is, to a certain extent, dominated by his own personality.

Our Illustrations StudioLightMagazine1915 231

FROM AN ETCHING BLACK PLATINUM PRINT

By Eugene R. Hutchinson Chicago, III.

Mr. Hutchinson's studio is not large nor elaborate but it is attractive. It is free of the usual run of backgrounds and accessories, and being accustomed to average studio methods, you are apt to ask yourself how he does such remarkable work.

He follows no preconceived notion or plan - handles each sitter according to the inspiration of the moment - makes light and shade his most important accessories and depends entirely on his imagination to furnish him with ideas in composition and arrangement.

He caters to a very high class of trade that appreciates his work and is willing to pay prices that would seem exorbitant to most people. Naturally such work requires a medium that is as distinctive as the work itself. Eastman Etching Black Platinum is the paper Mr. Hutchinson finds best suited to his needs and while it is very difficult to reproduce such work in half-tone engravings, our illustrations give a good idea of the beauty of the originals.

Artura Iris E, semi-matte

It dries down with the brilliancy of a wet print.