The 1915 Eastman School of Professional Photography is breaking all previous records for attendance. Photographers have come to know that the School is changing every year - is teaching up-to-the-minute methods - and that there is always enough new material, and enough new ideas and suggestions to make it decidedly worth while to attend every year.

Many photographers who have been rather skeptical in previous years have heard so many good reports that they have been led to attend the School sessions and are most enthusiastic in their praise of the work that is being accomplished. They have suggested that the School be lengthened to four days - that the recesses be shortened - that the name be changed to one more dignified than School, etc. While we would like to make the School even more efficient than it is at present, we cannot lengthen it to four days and cover the ground every year, and we cannot get more work into any one of the three days and allow for the preparation that must be made for the various demonstrations and lectures.

The territory covered is large and there must be sufficient time allowed for packing the equipment, reaching the next town, unpacking, installing electrical equipment, etc., and giving the instructors a day of rest.

As to the name, it isn't so much what the name is as what it implies that really counts. The Eastman School stands for SERVICE, and you can spell it with capital letters after you have attended the 1915 School. It is the modern idea of that interest of the manufacturer which extends so far beyond the actual sale of his goods that it is difficult to make the connection.It cannot be called an entirely selfish commercial motive, as is often the case with service ideas, because the entire profession is free to benefit by this School, regardless of whether they may be using the products of the Eastman Company or not.

The purpose of the School is to make better photographers and to help them to make better profits, and if this service to the profession creates a demand for higher grade materials, the Eastman Company can only benefit as it maintains the superiority of its products.

But to get back to the 1915 School, there is a home portrait demonstration with an entirely new setting and new ideas in lighting and posing that will interest every portrait photographer. There are a number of new suggestions of interest to every man who wants to make money, to run his business economically and to make the greatest profit from every sitting as well as keep his help employed at all times. There are a lot of new things of special interest to the commercial photographer in the lectures on this subject and there continues to be the rapid fire of questions and answers which have made these talks a clearing house of ideas, but the lecturer generally manages to finish his subject despite the many interruptions of those who are eager for the information.Enlarging, retouching, printing, dodging, developing, and many other subjects of interest to the proprietor and his assistants are well taken care of, and all the newest stunts that can be used to advantage in the workroom are shown or explained. But the little we can say of the School doesn't begin to give you an idea of its real scope. You will have to attend to get even a fair idea of its worth to you in your business - of the complete and efficient way in which every topic of interest to the professional worker is covered.

And of special interest to every visitor to the 1915 School is the exhibit of Kodachrome Portraits made by the new Eastman process of portraiture in natural colors. It is worth a trip to the School to see the results of this new process alone.

Make it a point to attend the School when it is in your locality, and bring your assistants with you. Even if you pay their expenses it will come back to you in greater efficiency in their work.The School dates will be found on page 23 each month.Artura Aegis sepias are distinctive - are secured simply and with uniformity.

The Big 1915 School StudioLightMagazine1915 114

FROM AN ARTURA IRIS PRINT

By Emma B. Freeman Eureka, Cal.