The photographer who has secured his supply of fuel for the winter and has sufficient help on which he can depend with reasonable certainty will not be troubled with shortages which are affecting many other lines of business, unless it should be a slight inconvenience in transportation.

Judgment should be used in anticipating one's needs as the transportation facilities of the country are being taxed to their capacity and any conservation of these facilities will help the government to handle one of its big problems.

If you have drifted into the habit of ordering supplies three times a week, order but once a week. If you have had freight shipments four times a month, order more carefully and make one or two answer. You will be able to get all the supplies you need and you will be helping to facilitate the moving of food and war supplies.

One of the important things during any season is the prompt delivery of proofs. Many photographers have found it very profitable to put a special retoucher on proof work. It is easier to secure orders and they are larger and better if the more likely negatives are cleaned up before the proofs are made. There is practically no loss for less retouching will be required to put the selected negatives in condition for printing.

Supply your finishing rooms with every convenience that will save time and labor, and by doing so allow you to handle a greater volume of work and deliver it more promptly. The initial expense will be offset by your profits on a greater volume of business.

Use fresh developers and fixing baths and don't try to economize on the chemicals from which they are made. You can't afford to turn out poor work at any time but in a busy season you have no time to look for trouble and it is little short of disastrous if you have to make over a batch of prints.

The Pyro Studio Line cut No. 245. Price, 50 cents.

The Pyro Studio Line cut No. 245. Price, 50 cents.

Artura Print, From An Eastman Portrait Film Negative By Moffett Studio Chicago, Ill.

Artura Print, From An Eastman Portrait Film Negative By Moffett Studio Chicago, Ill.

A Good Slogan

We received an excellent slogan for Christmas advertising, too late for publication in the November Studio Light. The suggestion from E. G. Garrett, Oshkosh, Wis., is "Keep on with your knitting - let us make your Christmas Gifts."

The argument is good and especially timely since thousands upon thousands of women of our country are loyally devoting their time to the knitting of garments so necessary to the comfort of our allies and our own soldier boys in training camps and in the trenches of France.

The women who are most adept at such work are the ones who, in time of peace, ply their needles in making comfy little gifts for their friends. Why should they stop the more important work for the Red Cross to make their own Christmas Gifts, when they can have a sitting for photographs in a few minutes and the photographer can furnish them with as many gifts as they like?

Many women are so devoted to the work that they knit at home, on the street, in the theatre or wherever they may be. To these, the slogan will have a strong appeal, but it will also interest others and suggest the ease with which the gift problem can be solved with photographs.

Mr. Garrett's suggestion would also fit in with the sale of Portrait Gift Certificates, even if it is a bit late for the actual making of sittings and delivery of work in time for Christmas.

Dry Mounting Advantages

Dry mounting does not cockle the thinnest mount, holds the print perfectly flat and permits you to deliver prints immediately after they are mounted.

Prints may be mounted solid, tacked at the corners or at one edge.

Have your dealer show you the Kodak Dry Mounting Press.

Artura Print, From An Eastman Portrait Film Negative By Moffett Studio Chicago, Ill.

Artura Print, From An Eastman Portrait Film Negative By Moffett Studio Chicago, Ill.