As well-to-do New Yorkers migrate to summer homes along the seashore, certain lines of business in the big city are almost at a standstill during the summer months.

The New York photographer whose clientele is made up of this migrating class must also migrate if he wishes to keep busy the year round, otherwise he may as well take a good vacation during the summer months.

"Edward Louis Mix, Home Portraits, 2291 Broadway, New York - Summer Studio, Belmar, N. J.," locates one photographer the year round and at either address he will be found busy and enthusiastic about his work. E. L. Mix needs no introduction to New York photographers, for he has served as president and secretary of the P. P S. of New York, is chairman of the Metropolitan Section, and is a member of the Professional Photographers' Club of New York City.

Mr. Mix began his photographic career in 1902 and is one of the pioneers in home portraiture. From the time he made his first portraits in the home he has persisted in the belief that portraits with a homely, human interest - natural pictures of natural people made in familiar surroundings were the sort of pictures that would eventually please the public best and do most to establish his reputation as a photographer.

From An Artura Iris Print By E. L. Mix New York.

From An Artura Iris Print By E. L. Mix New York.

From An Artura Iris Print By E. L. Mix New York.

From An Artura Iris Print By E. L. Mix New York.

Our illustrations are fair examples of the general run of work which Mr. Mix produces. He considers the recommendations of pleased patrons his greatest asset. A characteristic portrait of mother, father or grandmother is a forceful advertisement of his ability and it reaches all the friends and relatives who receive the pictures. There is also a greater demand for pictures of real human interest. They are valued more, are often framed and made a part of the home where they become something more than an object to fill space. Such pictures are a real pleasure to live with as they grow in interest from day to day.

Mr. Mix believes in other forms of advertising, however, and uses many of the advertising examples we show in Studio Light from month to month.

Our illustrations should be of special interest to those who have recently taken up home portraiture, representing as they do years of experience in this work.

It is difficult to induce people to visit the big city studios in warm weather, but in the cool summer homes at the seashore conditions are ideal for home portraiture, and it is here that Mr. Mix does some of his most interesting work.

Eastman products, "Tested Goods," as Mr. Mix puts it, are used exclusively in his studios with a uniform quality of results most pleasing both to himself and his customers.