We have often met persons so foolish as to think that a horticultural journal was not as good as an agricultural ope, and somehow have gained the idea that horticulture (because so hard a word) was of no practical interest to any but few of scientific tastes. Speak to them of gardening. Ah, now they understand us - yes, they appreciate that, as it is the best and most tasteful part of a country gentleman's life; but mention to them horticulture, and they do not quite understand. It is too hard a word; they do not know what it means; something not very pleasant or popular, "dry, ancient, antiquated, fit for fussy old men - musty reading" Such are the impressions the popular mind has of all things named horticultural - such unfavorable ideas created by the use of one hard word. We suppose we could have doubled our circulation three or four times if our journal had been plainly named - some such title as "The Cottage Gardener and Flower Lover's Companion" instead of plain "Horticulturist" which, though indefinite, expresses it all. The people seem to demand plain titles which express the character of a journal, without giving them the necessity of studying it out.

Hundreds take an agricultural journal, and rather like the horticultural part of it; but a journal strictly devoted to horticulture is not encouraged - and some even think it is quite a different thing, not connected with agriculture.