Handling industrial real estate is more or less a job for the specialist. Somewhat different methods must be employed in advertising it. The copy should not violate the rules that apply generally to real estate advertising, but the effective appeals are less to the emotions and more to the practical requirements.

The fact that certain industries are operating and prospering is a strong urge to others to locate in the same community.

Accessibility to customers, with adequate freight, express, and post office facilities, is an item of first importance to a big business concern.

Labor is of great moment, and an industry prefers to be established in a district where employees of the right type can be obtained.

An industry seeks a progressive community where the future is bright and where there are prospects that its investment will enhance in value.

In preparing an industrial advertisement ten items to be borne in mind are:

1. Freight (facilities and rates).

2. Finance (community wealth and bank attitude).

3. Fuel (cost of power).

4. Materials (accessibility of raw).

5. Market (nearness to customers).

6. Labor (type and living conditions).

7. Land (cost and future value - location and typography).

8. Laws (corporation and labor).

9. Taxes (general and income).

10. Insurance (general and liability).

In special cases, climate, condition of soil, kind of water and other considerations enter into the list of requirements of an industry. If a location is peculiarly adapted to a certain class of industry by reason of any of the qualifications mentioned, the alert broker will take advantage of it in his advertising.

An advertisement, institutional in character, designed to attract industries to Minneapolis. (See page 143.) It is the accepted type of appeal that may be used by an industrial district, or broker who specializes in that class of properties. In this case the offer of a free booklet suggests the necessary action, which if followed, will establish contact with the reader.

A broker's circular offering a specific industrial property is shown on page 145. The essential facts are given in detail under properly emphasized captions. The photograph visualizes and emphasizes many of the points made in printed description.

Industrial Real Estate Analysis Of Requirements Me 96

Errata

Page 142 - 19th line :

The reference reading (see page 143) should read (see page 177).

Industrial Real Estate Analysis Of Requirements Me 97

1. Freight (facilities and rates).

2. Finance (community wealth and bank attitude).

3. Fuel (cost of power).

4. Materials (accessibility of raw).

5. Market (nearness to customers).

6. Labor (type and living conditions).

7. Land (cost and future value - location and typography).

8. Laws (corporation and labor). Q. Taxes (general and income) specializes in that class of properties. In this case the offer of a free booklet suggests the necessary action, which if followed, will establish contact with the reader.

A broker's circular offering a specific industrial property is shown on page 145. The essential facts are given in detail under properly emphasized captions. The photograph visualizes and emphasizes many of the points made in printed description.

Industrial Real Estate Analysis Of Requirements Me 98Industrial Real Estate Analysis Of Requirements Me 99

Sixty-five years ago the site upon which the city of Minneapolis has risen was little more than a frontier wilderness -an outpost where property values were based upon the individual estimates of owners and prospective buyers

Today, the property values of Minneapolis, the basic wealth upon which all individual prosperity rests, are as definite and as precisely arrived at as the price of any other commodity of financial exchange.

No matter what the difference in valuation between the estimates of buyer and seller may be, there is A Man Who Knows - the Realtor.

The Realtor of today is the representative of a distinct profession, a constructive citizen whose business it is to serve the parties to every transaction involving Real Estate. Thus the proper valuation will be maintained and the interests of contracting parties protected. "The Realtor must be a member of the Minneapolis Real Estate Board, established to safeguard the interests of every owner and investor in Minneapolis property.

The Realtor's services are obtainable for a fee which is always contingent. In every case, a Realtor's service is a guaranty of proper valuation and protection to buyer and seller.

The so-called Real Estate "trader" or "curb-stoner" who cannot use the name of Realtor, is accountable only as an individual. He can aid only to the extent of his personal knowledge.

The Realtor, on the other hand, brings to the service of his client a wide professional knowledge backed by the group experience of The Minneapolis Real Estate Board.

in every transaction involving Real Estate

Purchase Sale Exchange

Leasing Financing Management we recommend the services of

A Realtor

Industrial Real Estate Analysis Of Requirements Me 100

Description Of Plant. Floor Area

100x268 ft. or 26800 sq. ft., ground floor. 18x20 ft. or 360 sq. ft loft over office 20x60 ft. or 1200 sq. ft., pattern storage loft. Total--27360sq. ft.

Height

32 ft. at center hay falling off to -0 ft.

Land

Parcel of land consisting of 95396 sq. ft. or 2.19 acres, located at Cottage and Wayward Street, Independence, Missouri.

Missouri Pacific switch connects to the main line of the Missouri Pacific Railroad Company parallelling the factory building for it-entire length of 268 feet, also paralleling the warehouse building for 60 feet. Total length of switch 673 feet, of which 225 feet are on the right-of-way of the Missouri Pacific.

Windows

Glass containing 6,288 panels,

6200 sq. ft. of window surface,

Foundation

Limestone 2 ft. wide around entire building.

Masonry

12 inch brick wall, 3 feet high, around entire building.

Concrete Floors

8 inch concrete floor,

Structural Steel

Built in 14 sections, heavily trussed; total weight of steel 158.373 pounds.

Structural Steel 101

Equipment

Equipment consists of standard lathes, planers. millers, shapers, drill presses, boring mill- bending rolls, punch and shears. 28 foot span, 10 ton crane and many smaller tools, in all 15 machine tools, connected up to motor drives and all in first class condition. Complete list of equipment will be mailed on request,

Adaptability

This plant and its equipment is adapted to the manufacture ing of boilers, tanks, trucks. structural steel. oil field sup-plies and various other lines and general machine work, with very little if any, change inn the equipment as now found in the building.

Roof

Supported by 266, 4 x 10 yellow pine joists, 19 feet long, on which is placed 28.272 sq, ft.of tongue and grooved sheeting, tar and gravel covering.

Building is thorough equipped with plumbing, connected with city water, equipped with hot air heating pipes, electric light*.

Heating Plant

Room 25x60 feet or 1500 sq. ft. Has heating plant entirely efficient for its needs

Location

The plant is ideally located in Independence, Missouri, a suburb of

Kansas city, about three miles from the eastern limit of Kansas City, and abundance of skilled labor easily available and open shop may be maintained without fear of labor trouble.-.

Taxes

Taxes are very low and the Working condition of the plant could not be improved upon.