In the advertising section we illustrate the new R. O. C. Post Card Camera.

Aside from quality and price there is not a great deal that can be said about an instrument of this type as it has no complicated adjustments or unusual features. But - the appearance of the camera used for post card work has a good deal to do with the price you can demand for your work. There is a good profit in good post cards, and your patrons will without doubt be influenced regarding the quality of your work by the appearance of the instrument you use.

The new R. O. C. Post Card Camera sells for only twelve dollars, yet it is of most substantial construction and well finished, having the appearance of an instrument selling for a good deal more money.

Two Time Savers

We illustrate herewith two new studio conveniences - necessities is the better word, as both articles are important enough in the saving of time to come under that heading.

Four in One Grouper, Nested.

Four-in-One Grouper, Nested.

Four in One Groupers, Ready for Use.

Four-in-One Groupers, Ready for Use.

We all have experienced the difficulties in photographing groups, even small ones, and to arrange them properly and effectively has been no small task. There are a number of different sets of grouping seats or stools on the market, most of them pretty good for the purpose, but seriously in the way when not in use, and when wanted one or more is pretty apt to have been misplaced.

Eastman Trimming Board.

Eastman Trimming Board.

The new Eastman "Four in One" Groupers are not only perfect as groupers, but when not in use nest together as shown in the illustration, thus taking up the minimum amount of space and likewise insuring the complete set being on hand when wanted. Each one of the set is of good solid oak, splendidly finished in mission style. The price of the complete set is only ten dollars.

With the new Eastman Trimming Board all you have to do is to place the print in position and press down with the same hand that holds the print - no lost time or motion, no reaching up and back for the trimming blade handle, and no danger of cut fingers from the trimming blade falling down through accident.

The board is provided with an accurate rule, and is also divided into squares and equipped with a transparent trimming gauge, so that to trim a print "off square" is a difficult matter. The blade is 12 1/2 inches long, so the trimmer is ample in size for all ordinary studio requirements.

The price of the Eastman Trimming Board is four dollars. Your dealer has both the groupers and trimming boards in stock.

Send them up to-day? Certainly.

Make Them Both Work

We can have no better evidence of the determination of the profession to make everything count between now and Christmas, than the big jump in orders for our advertising cuts. A good many of you have ordered and made use of every cut we have issued - that it has paid you is evidenced by the steady re-orders. Whether you have or have not been using these cuts, now is the time to get into the newspapers good and strong. During the holiday season every merchant in town is your competitor. You won't have to look very hard to see that they are letting the public know what they have to sell and that they are putting forth every effort to attract the people with money to spend.

Your show case is a splendid selling asset, so are the merchants' show windows, and if the merchant cannot depend upon his show windows alone, neither can you.

Make both your show case and the newspapers work good and hard for you from now till up to Christmas.

November. Our Illustrations

Herman Heyn of Omaha, Nebraska, is a maker of pictures that sell and stay sold. Mr. Heyn is a firm believer in quality all the way through - he puts the best that's in him into every negative he makes and prints them upon Aristo because he knows Aristo will permanently record all the good work he has put in the negative. A study of the reproductions from Mr. Heyn's prints in this issue will fully demonstrate this.

Double Duty

With every sitting you have got to make one or more negatives, and after a dozen or perhaps two dozen prints have been made those negatives retire to the waiting list perhaps never to be called into use again. To find something to offset the cost of the extra sitting negatives, and to help pay the cost of those stored away is the aim of all of us. A plan that works well in the majority of cases is to make a first-class enlargement from the negative that has pleased your patron particularly well, and show it at the time you deliver the small prints or at a later date, as circumstances seem to best warrant. An eleven by fourteen enlargement can be sold anywhere from two to five dollars, according to the price you are charging for your regular prints, and at either price will show a good profit. When the enlargement fails to sell, as sometimes happens, you can request the privilege of hanging it in your studio as a sample - a little tact in making the request will most always secure the permission and sometimes effect a sale.

The profession is rapidly learning that it is a simple matter to make good enlargements, and that the cost of installing the necessary apparatus is very small - in fact most all of you already have practically all that is necessary .

We have in press a new edition of our booklet, "Enlarging, a booklet of suggestion for the professional," and will be very glad to send you a copy upon request and to supply any further information that may be desired.

Put in an enlarging plant and make your negatives do the double duty that helps to double profit.