This section is from the "Studio Light And The Aristo Eagle - A Magazine Of Information For The Profession 1909" book, by Aristo Motto. Also see Amazon: Studio Light And The Aristo Eagle - A Magazine Of Information For The Profession 1909.
Dear Mr. Editor:
What is it that will go up a chimney down or down a chimney down, but won't go up a chimney up or down a chimney up?
Confusing - but there's an answer - an umbrella. Likewise the Itinerant Anti-Organ, it has just moved again by the way, tries to confuse, befog and befuddle its readers - but there's an answer - it lost the Eastman advertising. The itinerant editor asks me (in his June 5th. issue) if I read the little note in last week's paper. Yes, I did. His "little note" was a scurrilous and unwarranted attack in the form of an open letter to Mr. Conradi, of Bethlehem, a dealer in Eastman goods, who believes in the Eastman way of doing business and has said so in print. May 29th, from the coal regions, the Anti-()rgan said: "It needed no statement from you (Mr. Conradi) that you were not influenced by the so-called trust to write that letter. It is only too plain that they did not know that you were writing it. They are good bluffers up in Rochester, but they do not usually care to go into print with such silly statements as you have made in your letter."
The very next week, June 5th. having a new publication point. a change of air and ideas, the Itinerant Anti-Organ says that
Stereoscope (that's me) is much the same kind of man as Conradi, is paid by the E. K. Co. and that he goes into print with "statements he cannot prove."
In short - May 29th. (influence of Scranton air) he says: E. K. Co. does not make silly statements. June 5th. (under influence of Lake Erie breezes) he says: E. K. Co. does make silly statements. And there you are. Mostly he has worried because, as he claims, you have raised prices. Now he worries because, as he claims, you have lowered prices. He appoints himself as attorney for the opposition, and, putting me on an imaginary witness stand, wants to know whether Commercial Aristo and Aristo Platino are not the same except in name.
Not being so close to the seat of information as he thinks I am, I can truthfully answer, "I don't know." But this I do know. In manufacturing photographic papers, the minutest difference in weight or surface in different rolls of raw stock makes a noticeable though slight difference in the coated product. I do know that where there are two grades of a photographic product almost alike that it helps for the quality of the highest grade, highest priced product because it gives an opportunity for selection, and I do know that reliable as Aristo Platino has always been that it has been even more uniformly perfect since the advent of Commercial Aristo. If the editor of the Itinerant Anti-Organ had ever been a professional photographer, he could see for himself whether or not there is a difference - he would not be obliged to ask me.
From An Angelo Sepia Platinum Print By Frank E. Dean Grand Junction, Colo.
Two years ago, in an argument with this same editor, I quoted a vigorous Anti-Truster who stated in print that the only thing necessary to break up the trust is to manufacture "even a better grade of material than now furnished." My comment was:
"That's the most sensible thing that has been said on the trust question in a long time. There isn't anything else of importance. It's the goods that count. Patents are of no great avail, trade restrictions count for less. It's a question of the goods.
"When some other concern makes better goods than does the present so-called trust', conditions will change, but there will still be a trust. Only the other concern will be the "trust."
"After all, there are just two things that matter to you and to me - Quality and Price. The rest is - talk." Stereoscope.
P. S. I recommend still another change of air. S.
Be sure and have a copy of Canadian Card Co.'s catalogue handy-it will help in working out some of your new convention ideas.