This section is from the "Studio Light And The Aristo Eagle - A Magazine Of Information For The Profession 1909" book, by Aristo Motto. Also see Amazon: Studio Light And The Aristo Eagle - A Magazine Of Information For The Profession 1909.
Children at the "awkward age?' Still we can make pretty good photographs of them, and you know you'd like to have the pictures to send away and some to keep for yourself too.
Bring the children in and let us show you what we can do.
Some man who knew what he was talking about said: "When business is good, advertise some to get more; when business is bad, advertise more to get some."
That is really the secret of successful advertising - keep at it. A good show case display helps a lot, but every one in your town does not pass it, but practically every one who has money to spend reads the local newspapers. Even an extra good advertisement displayed but once produces but a slight impression. but repeated again and again it begins to get a grip on its readers and soon people are beginning to wonder what sort of pictures you do make, and go a little out of their way to see what your show case contains. Then you commence to get results - and "when business is good, advertise some to get more." Keep everlastingly at it - tell your public in the newspapers that they want need - good pictures, and that your studio is the place to obtain them. You have a chance with every member of the family from grandpa down to the baby.
Our series of cuts for studio advertising have made a hit. Practically every photographer who ordered the first one has ordered the later ones, and the list grows longer each month. Get in step with the progressive and "get more."
The cut on page 23 will be sent you on receipt of thirty cents - and it's first come, first served.
Auspices John W. Graham & Co., Spokane, Wash., July 7, 8, 9-Auspices Robt. Dempster Co., Omaha, Neb., July 15, 16, 17.
Auspices Memphis Photo Supply Co., Memphis, Tenn., July 20, 21, 22.
Auspices Des Moines Photo Materials Co., Des Moines, Iowa, July 27, 28, 29.
Auspices Mullett Bros. Photo Supply Co., Kansas City, Mo., August 3, 4, 5.
Northwestern Photog. Convention, St. Paul, Minn., September 2, 3, 4.
Auspices Duffin & Co., Winnipeg, Man., September 8, 9, 10.
WE believe permanency is the Keystone of Photographic Success, and all brands of paper bearing our Trade-mark are manufactured on this principle. We hold our consumer's reputation and success identical with our own. We surround both with every safeguard known to chemical science and our own experience."
From A First Prize Print On Collodio-Carbon By C. L. Venard Lincoln, Ills.