This section is from the "Studio Light Incorporating The Aristo Eagle - The Artura Bulletin 1910" book, by Aristo Motto. Also see Amazon: Studio Light Incorporating The Aristo Eagle - The Artura Bulletin 1910.
Practically every person in this country is familiar with the names Sapolio, Ivory, Winchester, Remington, Gillette, and each one immediately brings to mind the product it represents. That these names are familiar to us is, of course, in a large measure due to the fact that they are the trade mark names of products extensively advertised - but in order to warrant this extensive advertising they must possess quality - not only sufficient to induce the initial purchase, but to induce their continued use and recommendation to other prospective users.
In consequence the trade mark name or emblem is one of the strongest assets of any manufacturer.The trade mark should likewise justly be considered an asset of the purchaser, because once firmly fixed in his mind, it is instantly associated with the needed article, and he almost automatically requests it from his dealer. This not only assures him of obtaining the product that he wants but protects him from untried or inferior products.
The manufacturer who has built up a successful business in the manufacture and sale of trade marked goods is most jealous of the value of his trade mark and must subject any new product to the most exacting tests before placing this stamp of his approval upon it.
To all of you the C-K-C of the Canadian Kodak Co., Ltd., is familiar, and you instantly associate it with goods right in quality - efficiency and price. The candidate for C-K-C honors must pass a most rigid examination. We have on our executive staff men who have been salesmen, demonstrators, professional photographers, in addition to our mechanical and chemical experts. Upon the decision of this jury the
fate of the new product rests. The good points in any product are usually self-evident, and it is the duty of this jury to keenly search for any inefficiency or inaccuracy - and if these points of inefficiency or inaccuracy cannot be eliminated or remedied, and the product brought up to the standard demanded by practically all of this jury, it is rejected. So that when you see this familiar C-K-C upon a product you can safely figure it as a buying asset for yourself equal in value to the selling asset it is for the company it represents.
Kansas Photographers' Association to be held at Topeka, Kansas, Oct. 4, 5, 6, 7; secretary, L. G. Alvord, Emporia, Kansas.
Missouri Photographers' Association to held at Jefferson City, Mo., Oct. 11, 12, 13; secretary, C. E. Keeling, Nevada, Mo.
Photographers' Association of Texas to be held at Houston, Tex., Oct. 18, 19, 20; secretary, F. M. Boyd, Gainesville, Texas.
Photographers' Association of Oklahoma, to be held at Oklahoma City, Okla., Oct. 25, 26, 27; secretary, G. W. Norvelle, Chickasha, Okla.
SEMI-CENTENNIAL The firm of Marks & Fuller of Rochester, N. Y., recently celebrated the fiftieth anniversary of the photo stock business, established by its senior member, Henry D. Marks, in 1860.
Mr. Marks entered the employ of Richard B. Apple by, pioneer daguerreo-typist and dealer in supplies, in March, 1850, and after ten years experience with that establishment in the house and on the road he decided to start in business for himself, locating on State street, in Rochester, not far from the present location of the firm.
When Mr. Marks entered the photo supply business the daguerreotype was the only process used in portraiture and from that time on he has seen the development of photographic processes and has been active in their introduction among professional photographers. The daguerreotype, the am-brotype, the wet plate and albumen paper, the dry plate and collodion and gelatine p. o. p., platinum and developing paper is not such a long list, but the introduction and perfection of each new process represents many years of varying success with each.
We reproduce two portraits of Mr. Marks. One made from a daguerreotype taken in daguerreotype days and one from a recent photograph. Both are illustrations of Mr. Mark's sturdy type of manhood - the type that makes a life-long success.
"On September 1st, 1879," says a Rochester paper, a new factor entered into Mr. Marks' business. It was a lively boy of sixteen, who was known about the place as Will.' He has been Will' ever since to Mr. Marks, but the general public knows him as William J. Fuller. Having served his employer with fidelity and enthusiasm for twenty-four years, he was rewarded with a partnership in 1903. The arrangement has proved a most satisfactory one, for it meant a combination of practical knowledge and long experience with youthful energy and goaheadi-tiveness that could not fail to have a healthful effect upon the business."
Located in Rochester, the firm of Marks & Fuller has been in close touch with the development of the new and best things in photographic materials, and con-servativeness as well as progress-iveness has had much to do with the success of their business. Untried and doubtful experiments offered the professional photographer have been avoided by this house and this policy closely adhered to has won the confidence of every professional photographer with whom they have had dealings. To-day the firm of Marks & Fuller enjoys the support of many photographers - support well earned by the faithful service rendered in return.
There is no reason to suppose that in years to come this successful concern will change its policy of adhering to tried and proved photographic products,and granting that this is so there is no reason to doubt the future success of Marks & Fuller in the photographic field they know so well by fifty years experience.
From daguerreotypes to Aristo, Artura, Eastman Etching Black, and Etching Sepia platinum and other good Eastman papers is a record to be proud of. A record for stability in business as well as a record of progress in the processes used for the production of portraits photographic.