This section is from the "Studio Light Incorporating The Aristo Eagle - The Artura Bulletin 1911" book, by Aristo Motto. Also see Amazon: Studio Light Incorporating The Aristo Eagle - The Artura Bulletin 1911.
Conventions are again claiming the attention of photographers in all parts of the country. Get in touch with your secretary and if possible work with him in making the convention you are most interested in a success.
The Eastman School of Professional Photography is well under way for the year 1911 and will again make every effort to assist professional photographers in producing the best possible results in the most convenient way. Watch the dates as they appear each month. This month see page 21.
If you want a warm black platinum print use Eastman E-B platinum. If a sepia use either Angelo or E-S. In the sepia you have your choice of two methods - cold bath Angelo or hot bath E-S. In the three papers mentioned you have highest platinum quality - they are platinum perfection as proved by results.
Elon combined with hydro-chinon and sodas makes an active, durable developer - a developer that keeps well before and during use - a clear, clean solution. Use Elon with Hydrochinon.
Paragon Border Negatives make double printing easy and double printing makes better prices possible. Read about them in this issue and look into the possibilities of the proposition for your better grade of work.
Seed Plates in your plate holders give you a sense of security when making sittings - a sense of security because you know that your work under the skylight is being truthfully registered in the negatives, and this sense of security leaves you free to put all your time, attention and skill into your posing and lighting without an element of doubt to distract you.
Bill started his photographic career as a combination errand and office boy in the best gallery in a small town. Bill was energetic.
When he was sent on an errand he hustled. When he was left in the office to tell customers the boss would be back in half an hour he not only did it politely, but made the half hour pass pleasantly if the customers could be persuaded to wait by giving them something to read and making them feel at home. When he was told to clean up he did, although he never made the mistake of scrubbing the crayon portraits with a scrubbing brush or washing the show case with a mop - a common practice with some office boys. Bill used his head to think with, as nature intended he should, when it provided him with a head.
The working force in this particular gallery in addition to Bill consisted of the boss and the printer. The printer was a good printer and a good natured printer and Bill spent his spare time watching him print and helping him in every way he could. The printer also did most of the retouching and some of the darkroom work when the boss was too busy to take care of it all. The boss made the sittings, developed the negatives and also did some of the retouching.
Bill was tactful and and proved useful as an assistant operator and darkroom man. The first operating Bill did consisted of carrying the proper chair to the front and the first darkroom work was washing out bottles, sinks and trays, but Bill liked to work. He was energetic.
After becoming familiar with the atmosphere in which he worked Bill gradually picked up the detail of formulae and their application to sensitized materials. He became a valuable assistant in every branch of the business because he was not afraid to work with his hands and his head.
Just about this time Bill developed ideas of his own and saw what he thought was a chance to better the methods of working or the methods of book-keeping or the methods of showing samples, etc. An idea here and an idea there which seemed to him would effect a saving or increase the efficiency of the studio, and he sprung these ideas on the boss.
The boss didn't exactly resent the suggestions but was indifferent to them because he was an experienced photographer and Bill had only been in the business for five or six years and wasn't of age. These facts in the mind of the boss disqualified Bill in the role of advisor, and Bill chafed and stored the turned down suggestions in his head for future use.
Realizing that he couldn't persuade the boss to cut down the waste and thereby the cost of production - that he couldn't get him to take hold of the new and better things that meant more money to him, Bill decided to go into business for himself, and to tell the truth the boss welcomed this idea as in it he saw relief from the tireless Bill's suggestions.
Bill had saved a little money - enough to start a studio in a modest way, and with the help of a rather influential friend he persuaded the owner of a down town building, then in the course of erection, to modify his plans somewhat and put in a skylight for him on the top floor, which was done.
Bill started to make photographs and mount them on cards bearing his own imprint. The town was growing and Bill's showcase attracted much favorable attention for he displayed in it prints and mounts that were right in every way.
He advertised in the local weekly. He sent out finely printed announcements at frequent intervals to a selected list of prospective patrons calling attention to his better styles of work. He employed a clever receptionist for he realized he couldn't sell a man a five dollar gold piece for $4.50 and leave the man feeling satisfied with his bargain, and as his business increased he employed a printer and other assistants as needed.
His old boss was still making the same kind of pictures at the same prices and although he was not envious he wondered at Bill's luck in getting more business than the growth of the town warranted, when his own business (and he didn't forget to add mentally, "and I am an experienced photographer") was falling off slightly. The old boss misjudged well directed energy in conducting a studio and to the success which followed Bill's efforts he applied the term "luck."
Like all tales this has a moral which, summed up and boiled down, is: "Be progressive and energetic." Don't get into a rut. Success isn't luck - it is properly applied energy and within the reach of all who earn it. Bill was energetic.
For high grade enlargements possessing the life and vigor of contact prints use Artura Carbon Black.