In the February World's Work is a most interesting article on motion pictures from the pen of Asa Steele. Mr. Steele not only tells lucidly of how many of the freak pictures are obtained, but shows also how the motion picture is being used in business, in education, in science, and even in politics. It is a picture story that any photographer must be interested in, but perhaps the most marvelous part of it all is the record that he gives of what the motion picture business means in dollars and cents. To quote from the World's Work:

"The year 1908 was one of phenomenal growth in the amusement. With the beginning of 1909 there were 10,000 shows and a daily attendance of 3,000,000 people. The estimated expenditure by spectators was $57,500,000 a year. A canvass made about that time, of the number of shows and the estimated seating capacity in nine large American cities, showed an average of one seat for every 7622 persons.

"Yesterday 4,000,000 Americans visited 13,000 picture shows. They do so every day. One man, woman or child in twenty-three every afternoon or evening visits a cinematograph. They pay an average of seven cents each or more than $102,000,000 a year.

"The moving picture shows have driven theatrical performances from 1400 play houses and claim a patronage three times as great as that of the other theaters. Taken altogether, the play houses devoted to motion pictures seat at once 1,350,000 people. About $100,000,000 is invested in the business. Last year $18,000,000 worth of motion picture films were sold."

Those photographers who attended the National Convention at Rochester in 1909 will easily recall the immense proportions of the plant at Kodak Park where films for the amateur and for the motion picture concerns are turned out by the hundreds of miles. They will remember the four thousand employees and the nearly forty acres of floor space in our Rochester factories alone - that there are factories also in Jamestown, N. Y., in Toronto, in Harrow, England, and in Melbourne, Australia, which serve to manufacture goods for our world-wide trade.

"Of what interest," you ask, "is all this in a professional photographic magazine?"

Just this. We have been making motion picture film for fifteen years. It is a business requiring the limit of accuracy. The maker of moving pictures requires high speed in the emulsion, and perfection in detail of manufacture, for every tiny defect that appears in the film is magnified thousands of times upon the canvas. He requires absolute dependability in the product, for it often costs him thousands of dollars to stage a play and he must be sure that his film is going to give him good negatives.

We have competition in the manufacture of motion picture films from England, France and Germany, yet we furnish nearly all of the motion picture films - not merely for the United States but for all the world. And we get this business because we furnish the best goods.

The exactions of the motion picture film business are unequaled in any other department of photography and, we believe, in any other line of manufacturing on a large scale. These exactions have made care in every detail and refinement in every product a habit with our sensitive goods department. They have helped to strengthen the organization from within itself, while the tremendous volume of the business has enabled us to provide for our manufacturing departments not merely every modern facility but the most expert technical skill; have enabled us to pursue experimental work and provide experimental facilities at a cost which would have otherwise been prohibitive.

The Marvel Of The Motion Picture And Its Bearing O StudioLightMagazine1911 55From An Artura Iris Print By George Graham Holloway Terre Haute, Indiana.

From An Artura Iris Print By George Graham Holloway Terre Haute, Indiana.

From An Artura Iris Print By George Graham Holloivay Terre Haute, Indiana.

From An Artura Iris Print By George Graham Holloivay Terre Haute, Indiana.

Our professional business, our motion picture film business, our amateur business form a concrete whole, every part of which is of benefit to every other part. Just as the other business, by its sheer bulk, enables us to give to the professional the benefit of a marvelous plant and high priced talent, so has the professional, because he too keeps us on our mettle, helped us in perfecting our other products. It was for him, some thirty years ago, that we first made goods and from that day to this his interests and ours have been closely interwoven.

Photography in its many sides touches business and science and recreation as well as the Art in which the professional is interested. And it is through its many ramifications and our experience in meeting the requirements of each that we have been able to bring our professional products to their present state of perfection.

P A. Of A. Notes

The coming National Convention to be held in St. Paul during the week of July 24th is an assured success. It could not be otherwise. The spirit of the Northwest is spreading and St. Paul is going to have a convention of 'The Best on Earth" variety.

Educational features will prevail, but the social side has by no means been overlooked. St. Paul knows how to entertain.

You will have a warm spot in your heart for St. Paul as you still have for Rochester and Milwaukee.

The Executive Committee of the P. A. of Wisconsin held its annual meeting in Milwaukee Jan. 18th and the decision of the committee was to return the compliment of the Northwestern Association and hold over their meeting until 1912.

Wisconsin is arranging to have the largest of any state's exhibit at a National Convention. It is a commendable spirit and recalls the enthusiasm shown last year.

From An Artura Iris Print By George Graham Holloway Terre Haute, Indiana.

From An Artura Iris Print By George Graham Holloway Terre Haute, Indiana.